Paid Search

Improve SEO and PPC with Google Star Ratings

Improve SEO and PPC with Google Star Ratings People trust Google Star Ratings. Seen as objective and credible, Google Star Ratings help people understand the likely experience they’ll receive from the product or service. Which is why whether your rating is high or low or whether you have a rating or not can impact click-through …

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Google Embraces Privacy Issues And Won’t Let Go

Google Embraces Privacy Issues And Won’t Let Go First, Google introduced privacy controls for Chrome, then they built the privacy sandbox, and now they announced that they will phase out third-party cookies over the next two years. But how will that impact digital advertising? Google is not the first to do it, in fact, they …

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How to Get an Edge When Paid Search is Highly Competitive

How to Get an Edge When Paid Search is Highly Competitive Are you seeing CPC costs rising? Are you facing more and more competition for the same keywords? Are even your longtail keywords causing you to hit the limit of your allowable spend? If you’ve optimized your Paid Search program, then, to get that competitive …

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Now Over 50% of Google Searches are Zero-Click

Now Over 50% of Google Searches are Zero-Click In the search world, shocking news has just been released that the SparkToro study found 50.33% of Google Searches resulted in Zero-Click, meaning once they landed on the Search Engine Results Page (SERP), people didn’t bother to click through to any other site, they just read the …

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Responsive Search Ads, Dynamic Ads and Ad Suggestions

Responsive Search Ads, Dynamic Ads and Ad Suggestions Are Google and Bing trying to make digital marketers an endangered species? Recently, Google rolled out Responsive Search Ads, which depend heavily on machine learning and reduce a great deal of work around testing for the advertiser. Arguably, both companies have moved towards more machine-generated ad types …

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What’s Behind the Scenes of Successful Destination Marketing Strategies?

What’s Behind the Scenes of Successful Destination Marketing Strategies? In Part 2 of this blog series on Destination Marketing, we focus on strategies for improving Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising (want to know how potential travellers behave? Read Part 1 of this blog series). This is not to say that other tactics …

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What’s So Different About Destination Marketing?

What’s So Different About Destination Marketing? Destination Marketing involves promoting and encouraging travel to desired locations. The primary objective is to increase visitors and make your consumers interested in your location before they arrive. In Part 1 of this blog series on Destination Marketing, we delve into what really makes destination marketing so different: human …

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