Organic Search

Never Thought About Using Google Audiences? Think Again.

Never Thought About Using Google Audiences? Think Again. Often overlooked by Google Ads beginners, Google Audiences is an important feature of Google Ads. Not only can it provide insight into who you should target, but you can target specific audiences for regular and remarketing ad campaigns, delivering a high conversion rate. 1. Leverage All Your …

Never Thought About Using Google Audiences? Think Again. Read More »

Is your content unhelpful? Repent! A new Google algorithm is at hand

Is your content unhelpful? Repent! A new Google algorithm is at hand Authentic web masters and publishers rejoice! Aggregators and rank chasers, beware: there’s a new Google algorithm in town, it’s the Helpful Content Update… What is the Helpful Content Update? As you may intuit from the name, Google just published an update to its …

Is your content unhelpful? Repent! A new Google algorithm is at hand Read More »

Say Goodbye to Third-Party Cookies. Why Should We Care?

Say Goodbye to Third-Party Cookies. Why Should We Care? There’s an unwritten agreement in place between advertisers, publishers and consumers of content, whether that content is on TV, magazines or the web. That agreement is that we get to consume content for free (or cheaply) and in exchange, that content creation and publication is paid …

Say Goodbye to Third-Party Cookies. Why Should We Care? Read More »

Apple Changes the Way Digital Advertising is Played

Apple Changes the Way Digital Advertising is Played Last month, Apple rolled out their new AppTracking Transparency policies with the iOS 14 .5 update. Companies like Facebook fought the move. But we think Apple’s policies are here to stay and are likely the wave of the future. Digital Advertising will never be the same. But …

Apple Changes the Way Digital Advertising is Played Read More »

5 Tips to Optimize for Voice Search and Achieve Position Zero

5 Tips to Optimize for Voice Search and Achieve Position Zero Voice search is one of the most important topics in the search industry today. And with good reason. It’s estimated that by 2023, the use of voice assistants will triple to 8 billion. It’s imperative that marketers optimize their content for voice search. However, …

5 Tips to Optimize for Voice Search and Achieve Position Zero Read More »