Organic Search

A new SEO Dashboard

How is your website affected when Google makes an algorithm update? Sample client SEO dashboard showing the impact of Google’s March 2024 spam update using statistical analysis along with a business summary for clients to understand. Navigating the Complexity of SEO For years, small to medium business owners have grappled with the volatile nature of […]

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Add a little AI to your Search Engine Results Page

AI Hits Your Search Results in May (Google SGE) – What to Do?

Changes to Google’s organic algorithm, and the Google Ads platform, and even the search results page we see every day, happen often and don’t always amount to much for you. Google Search Generative Experience (SGE) has the potential to make a lot more ripples so you owe it to yourself to be aware of it before it

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Klipfolio Dashboard

More Leads & Better Quality with PPC Advertising & SEO: A Klipfolio Success Story

Klipfolio Grows Leads & Cuts Costs with Polished PPC Advertising Organizations depend on “always on, always visible” Klipfolio dashboards to turn data from myriad sources into the right key indicators for monitoring their performance. And with lead generation almost exclusively inbound, Klipfolio depends on a search-optimized website and pay-per-click (PPC) advertising to fuel its growth.

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Never Thought About Using Google Audiences? Think Again.

Never Thought About Using Google Audiences? Think Again. Often overlooked by Google Ads beginners, Google Audiences is an important feature of Google Ads. Not only can it provide insight into who you should target, but you can target specific audiences for regular and remarketing ad campaigns, delivering a high conversion rate. 1. Leverage All Your

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Is your content unhelpful? Repent! A new Google algorithm is at hand

Is your content unhelpful? Repent! A new Google algorithm is at hand Authentic web masters and publishers rejoice! Aggregators and rank chasers, beware: there’s a new Google algorithm in town, it’s the Helpful Content Update… What is the Helpful Content Update? As you may intuit from the name, Google just published an update to its

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Say Goodbye to Third-Party Cookies. Why Should We Care?

Say Goodbye to Third-Party Cookies. Why Should We Care? There’s an unwritten agreement in place between advertisers, publishers and consumers of content, whether that content is on TV, magazines or the web. That agreement is that we get to consume content for free (or cheaply) and in exchange, that content creation and publication is paid

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