How is your website affected when Google makes an algorithm update? Sample client SEO dashboard showing the impact of Google’s March 2024 spam update using statistical analysis along with a business summary for clients to understand. Navigating the Complexity of SEO For years, small to medium business owners have grappled with the volatile nature of […]
A new SEO Dashboard Read More »
Changes to Google’s organic algorithm, and the Google Ads platform, and even the search results page we see every day, happen often and don’t always amount to much for you. Google Search Generative Experience (SGE) has the potential to make a lot more ripples so you owe it to yourself to be aware of it before it
AI Hits Your Search Results in May (Google SGE) – What to Do? Read More »
Klipfolio Grows Leads & Cuts Costs with Polished PPC Advertising Organizations depend on “always on, always visible” Klipfolio dashboards to turn data from myriad sources into the right key indicators for monitoring their performance. And with lead generation almost exclusively inbound, Klipfolio depends on a search-optimized website and pay-per-click (PPC) advertising to fuel its growth.
More Leads & Better Quality with PPC Advertising & SEO: A Klipfolio Success Story Read More »
$60,000 Annual SEO Win — Supply Chain Management SaaS If your web team struggles to quantify the value of SEO for management, read on… Everyone prefers better Google ranks and more high-intent organic search traffic to less. Despite that, enterprise web teams can struggle to persuade the corner office to continue the necessary, ongoing diligence
$60,000 Annual Win for SEO: A Kinaxis Success Story Read More »
Never Thought About Using Google Audiences? Think Again. Often overlooked by Google Ads beginners, Google Audiences is an important feature of Google Ads. Not only can it provide insight into who you should target, but you can target specific audiences for regular and remarketing ad campaigns, delivering a high conversion rate. 1. Leverage All Your
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Web Accessibility is Good SEO Too! Initial Paragraph Here is a great summary of website accessibility we found on Wikipedia: Web accessibility, or eAccessibility is the inclusive practice of ensuring there are no barriers that prevent interaction with, or access to, websites on the world wide web by people with physical disabilities, situational disabilities, and
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Is your content unhelpful? Repent! A new Google algorithm is at hand Authentic web masters and publishers rejoice! Aggregators and rank chasers, beware: there’s a new Google algorithm in town, it’s the Helpful Content Update… What is the Helpful Content Update? As you may intuit from the name, Google just published an update to its
Is your content unhelpful? Repent! A new Google algorithm is at hand Read More »
Google Core Update May, 2022: What Happened? Fear Not, in SEO – Change is NormalSEO fans recognize a core update when they see one and Google publishes one a few times a year. The most recent one in May, 2022 is standard operating procedure and unless you’re among the few unlucky webmasters who saw a big drop,
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Say Goodbye to Third-Party Cookies. Why Should We Care? There’s an unwritten agreement in place between advertisers, publishers and consumers of content, whether that content is on TV, magazines or the web. That agreement is that we get to consume content for free (or cheaply) and in exchange, that content creation and publication is paid
Say Goodbye to Third-Party Cookies. Why Should We Care? Read More »
Don’t Keep Mum About Google’s MUM Google does it again! The world of search is abuzz with their latest Search innovation and that’s MUM. 1000x more powerful than Google’s BERT, MUM is Google’s latest language model incarnation that may help make Search Engine Optimizers a thing of the past. What is Google’s MUM? MUM stands
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