Google’s AI Search Changes: What They Mean for Tourism Marketers On May 19, Google announced what it calls the biggest upgrade to the Search box in more than 25 years. The short version: Search is becoming less like a list of links and more like an AI-powered planning assistant. For tourism marketers, that is a […]
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Changes to Google’s organic algorithm, and the Google Ads platform, and even the search results page we see every day, happen often and don’t always amount to much for you. Google Search Generative Experience (SGE) has the potential to make a lot more ripples so you owe it to yourself to be aware of it before it
AI Hits Your Search Results in May (Google SGE) – What to Do? Read More »
Guess who won Best Use of Search? 🙂 We’re thrilled to announce that we just won Best Use of Search – Travel/Leisure for our work with Tourism Kingston at the Canadian Search Awards! What are the Canadian Search Awards? It’s the premier award celebration of SEO, PPC and Content marketing. This year is the first
Guess who won Best Use of Search? :) Read More »
Novel Dilemmas Demand Novel Responses How should digital marketers respond to the pandemic? The right answer hinges on your industry and geography but there are only three fundamental responses. Choose poorly, and you open yourself to well-earned evisceration in the court of public opinion led by Reddit zealots. Choose wisely and MBA students will review
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Fighting Webspam Recently, Google released its much anticipated—at least for us Search Engine nerds—Webspam report, which details what they’ve done over the previous year to combat webspam. Why is Google so concerned with webspam? Google writes, “Google aims to provide the highest quality results for any search. As part of this, we take action to
“You’re better than best-in-class”, according to Google 😊 As strong silent types, we’re not ones to brag. But when Google says you’re “better than best-in-class”… Rated against our agency peers, Search Warrant came out on top, according to Google’s rating system. For our overall skills as an agency, we rated 16.8% higher than their best-in-class
“You’re better than best-in-class”, according to Google 😊 Read More »
Google Embraces Privacy Controls for Chrome Google announced new Chrome browser features regarding cookies and anti-fingerprinting technology that will give more control and privacy to users. The reason for the changes? “We’ve received consistent feedback from our users about the importance of transparency, choice and control, when it comes to data privacy on the web,”
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