Google Analytics 4 migration
Like it or not, Google Analytics is the default web analytics package in the market. Most businesses have it and most business fail to make the most of it in terms of setup and measurement. It’s difficult to make data-based decisions when you can’t get, or can’t trust, the data. If your business is among the few with a tight analytics game, take note – that could all change starting July, 2022 with Google Analytics 4.
Preserve your YoY data
Google Analytics 4 doesn’t replace Google Analytics until July, 2023 so what’s the rush? If you want to maintain your web analytics data year over year, that means you need to get your Google Analytics 4 setup collecting data now to avoid gaps in your traffic, channel, goal and behavior data. And that data needs to be setup and segmented in the ways you want to see it.
- Are your conversion goals defined?
- Is traffic segmented the way your business wants to see it?
- Will you lose all your audiences and remarketing lists?
Filters, spam and bots, oh my!
To receive clear analytic signals from your web data also means you have eliminated the noise that permeates the internet. It may not be exciting work but it is critical for being able to separate the wheat from the chaff online.
- Do visits by internal employees, colleagues and partners skew your data?
- Are robots and spammers messing up your nice clean analytics story?
Get the clarity and data integrity you need for quick, accurate decision making with a well-tuned analytics profile.
Link your analytics, ads and CRM
Web analytics, ppc ad platforms, and your CRM system are all great sources of data but they rarely speak the same language or say the same things.
It’s really frustrating to make a proposal to your boss based on good data only to have your data contradicted by the information in one of your other systems.
You can often setup your CRM to feed data to Google Analytics which in turn can feed your advertising platforms.
You can choose to establish a common parlance and hierarchy for discussing and valuing your different results: events, engagements, conversions, leads, MQLs, SQLs, opportunities – what does it all mean!?
Get clarity for your choices
No two of your digital systems will ever achieve 100% parity and if they do it won’t be for long. But you don’t need perfect data. You just need clear and consistent data to inform what your experience tells you.
Let us help you connect your different systems, clarify your digital picture, and make business decisions simple.
Most businesses have analytics and most don’t optimize it. Few consult analytics regularly and fewer still use the data to guide decisions. Be among the very few.
What clients are saying…
Where we get the best results for our efforts is SEO. You have to improve it constantly, but it is a very powerful and honest form of marketing. If you truly have a site that prospects will find useful, Google will reward you.
CEO, Klipfolio Inc.
Search Warrant took our existing content and repositioned it for SEO. We just review keywords and discuss priority, and Search Warrant takes it from there. The process works really well.
Search Warrant helps us ensure that we are using industry-leading techniques…We see Search Warrant as a partner in a very collaborative program. It’s a really valuable relationship.
Vice President, Alphabet Creative.