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Google Ads Grant Management

Running a non-profit? You might be eligible for $10,000 a month of free advertising. Spread your story worldwide, or just downtown: it’s a powerful way to reach your audience. Learn how we can help you get and manage a Google grant for maximum impact.


Google Ad Grants is a donation-based program that distributes free in-kind advertising to select non-profit organizations. With a Google Ad Grant, people searching for non-profits like yours see your ad and are more likely to visit your website.

At this time the Google Grantspro program has been closed, however, should it reopen in the near future, here are some tips on how to qualify:

  • Track Conversions: You need to be tracking conversions on your website in order to qualify. Be sure to track substantial conversions such as newsletter signups, appointments, contact form submissions, etc. Ideally, your account should have at least 20 conversions before you apply.
  • Meet the Grants’ Budget Cap: You should already be fully utilizing the Grants program. Grantspro requires you to spend at least $9,900 for two months over the past six months, or a $330-per-day spend.
  • Click-through-rate (CTR): You must maintain an average of 1.0 percent click-through-rate over a six-month period. An easier way to achieve this is to include a branded campaign as they usually garner a higher click-through-rate than other, more generic campaigns.
  • Continuous Management: Grantspro requires a dedicated person to actively manage the account. This should also help you uphold a higher click-through-rate with constant optimizations such as pausing low-performing keywords.

Whether you are accepted into Grantspro or not depends on the quality of your account and application so take the time to prepare and put your best foot forward!


We can help you:

  • Get a Google Ads Grant
  • Build online ad campaigns that reach the people you want to reach
  • Continue improving the performance of your advertising over time.

Learn more about Google Ad Grants and whether you are eligible.

Contact Us to Learn More

A dashboard we built for a real Google Grant client. They get $10k in free advertising every month. You could too.

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