SEO Tips

Our search marketing tips help you get started with search engine optimization (SEO). Why tell you our trade secrets? Because they’re not secrets. The skill lies in executing them consistently and well.

SEO - Tips Hero

Organic search optimization basics

Before pursuing interesting Web 2.0 options such as blogs, RSS feeds, PRWeb, and others, there’s a lot you can do to improve your search ranks using your existing site content.

Get to know your audience

  • Know or learn what your Web site is doing for you today with Web statistics and current search ranks.
  • Decide which of these measures matter to you, and how you’re going to measure and drive them going forward

Optimize your existing site

  • Optimize your existing content for your chosen keywords.
  • Look at your HTML the way a spider does: no images, no flash, no java etc. Does the spider still know what your page is all about?
  • Learn about and use strong title tags, meta tags, alt tags, etc.
  • Ensure that your content makes maximum use of your keywords in titles, subtitles, links, and throughout your copy without overdoing it (a.k.a. stuffing).
  • Optimize the PDF files on your Web site. Publish PDFs from text files rather than image files so the content is accessible to a search spider. Use high-value keywords in the file name, PDF title, and property tags (description, author, subject, keywords).

Get to know your keywords

  • Link your own pages to one another where it is relevant so that your site looks like a network to search spiders rather than a collection of individual silos.
  • Minimize the outbound links from your site.
  • Maximize the inbound links to your site.

Search Engine Optimization Services

SEO is never done because sitting still means losing ground to competitors who continue to improve. Instead, the question to ask yourself in a B2B enterprise environment is, "Which SEO techniques can I tackle and maintain on an ongoing basis?" The industry is full of 'experts' who will run an SEO report to tell you how to win the top Google rank on a term for which no one is looking. If that impresses your executive you need a new executive. Instead, take a look at the SEO services menu below and see which ones fit your situation.

Why SEO?

In enterprise environments, sometimes you need help convincing stakeholders to focus on SEO. We have decades of B2B experience with the Fortune 50 and SaaS upstarts too. Let us help you persuade the corner office.

Keywords Analysis

You can neither win every search term nor does every search term have real business value to make it worth winning. Knowing the right topics and clusters on which to focus your energies is key to SEO success.

Site Migrations

Launching a new site is challenging enough without learning you lost all your organic search results and traffic on day 1. Avoid that fate by working with us on a well-planned migration that measures before and after and ensures there are no surprises.

Search Visibility Audit

You need to know where you are before you can plan how to get where you want to go. A search visibility audit shows you which ranks you have versus your competition and identifies gaps and opportunities too.

Complete SEO

You can't optimize everything at once so our Complete SEO service looks at your web presence through the lenses of ranks, content, links and technical attributes to identify and prioritize your biggest opportunities for improvement and a plan to tackling them.

SEO Scholarships

An opportunity to be a good corporate citizen while growing your talent pool and improving your organic search results too.

SEO Tune Up

Sometimes your budget, schedule, or priorities only let you optimize a few key pages at a time. Continue that practice on a regular basis and soon all your top pages are working harder for you. We can help.