After all your effort to build and launch a new version of your site, it’s more than deflating to watch years worth of search ranks and traffic dissolve. Nobody cares if the colours are right when all your traffic disappears.
Search-friendly Site Migrations Aren’t Glamorous
Monitoring sites for 404s, or 301/302 redirects may is not glamorous work. Similarly, tracking, managing, and migrating your existing inbound link profile won’t win an Oscar any time soon. It’s this kind of careful tracking, planning and reporting the lets your new site maintain and grow the search equity of its predecessor. The same is true for ensuring all your existing top content moves successfully to its new home. If you’ve spent years building an organic search success story, don’t roll the dice on whether or not it will continue for your new site. A small investment in asking Search Warrant’s SEO pros to prepare, monitor and report on your migration typically pays for itself as soon as you launch.
Search Engine Optimization
SEO is never done because sitting still means losing ground to competitors who continue to improve. Instead, the question to ask yourself in a B2B enterprise environment is, “Which SEO techniques can I tackle and maintain on an ongoing basis?” The industry is full of ‘experts’ who will run an SEO report to tell you how to win the top Google rank on a term for which no one is looking. If that impresses your executive you need a new executive. Instead, take a look at the SEO services menu below and see which ones fit your situation.
In enterprise environments, sometimes you need help convincing stakeholders to focus on SEO. We have decades of B2B experience with the Fortune 50 and SaaS upstarts too. Let us help you persuade the corner office.
You can neither win every search term nor does every search term have real business value to make it worth winning. Knowing the right topics and clusters on which to focus your energies is key to SEO success.
Launching a new site is challenging enough without learning you lost all your organic search results and traffic on day 1. Avoid that fate by working with us on a well-planned migration that measures before and after and ensures there are no surprises.
Sometimes your budget, schedule, or priorities only let you optimize a few key pages at a time. Continue that practice on a regular basis and soon all your top pages are working harder for you. We can help.
You need to know where you are before you can plan how to get where you want to go. A search visibility audit shows you which ranks you have versus your competition and identifies gaps and opportunities too.
You can't optimize everything at once so our Complete SEO service looks at your web presence through the lenses of ranks, content, links and technical attributes to identify and prioritize your biggest opportunities for improvement and a plan for tackling them.