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Bottomline Blog

Don't Keep Mum About Google's MUM

Spread the word! There's a new Google language model in town and that's MUM. 1000x more powerful than BERT, MUM will change search forever…

Apple Stands for Privacy and it’s Making a Big Impact

Apple announced new privacy controls for iOS15, which will make it much harder for marketers, newsletters and websites to track. The impact will be huge…

Canadian Search Awards Honours Search Warrant

We won! The Canadian Search Awards 2021 tips its hat and rolls out the red carpet for Search Warrant. See what worked in a crazy 2021...

Apple Changes the Way Digital Advertising is Played

Apple took a big step towards a person's right to privacy. Apple's AppTracking Transparency will change digital advertising forever. Don't worry, we've got this.

Google Transforms Search by Putting People First

Although it's one small step for Google, Natural Language Processing and Passage Indexing will result in a giant leap for Search by putting people first.

5 Tips to Optimize for Voice Search and Achieve Position Zero

With over billions of voice assistants already in market, optimizing for Voice Search has never been more important. Here are 5 tips…

5 Writing Tips to Optimize for Voice Search

The voice search revolution has landed. If you haven't optimized your website copy for voice search, here are 5 writing tips that will help...

3 Big Tips to Optimize Facebook for SEO

Facebook can impact your search ranking, and in Part 2 of this series, we give you tips on how to optimize your Facebook strategy to have a positive impact…

How to host a winning virtual holiday event in 2020

In November the Search Warrant digital marketing team stepped outside its Search and PPC advertising comfort zone to throw a virtual holiday party for clients.

30 Burke, Guelph, ON, N1L 1J2, Canada

info@searchwarrant.ca