The Bottomline Blog
It’s difficult to keep your head above water in this madcap digital marketing world.
For your sake, and ours, we distill the digital marketing news cycle into the moments, brass tacks, key take aways….the bottomline.
From the impact of Google algo updates, to best-practices for new or little-known PPC ad platform features or privacy challenges and the latest, ahem, awards we help our clients bring home, you’ll find it here on The Bottomline.
It’s a visual play-on-words. The scuba diver is working on a line on the bottom of the sea. Get it? Don’t worry, we’re better marketers than comedians.
Featured Posts
Among all the delicious content, these are the most memorable dishes.
More SaaS Subscribers in More Markets with PPC Advertising: A Greyscalegorilla Success Story
Greyscalegorilla expanded into new markets, achieving a positive return on investment within 60 days by leveraging YouTube video advertising for awareness and Google search channels for conversions.
A Knak 4 Demand @ 10x ROI: A Digital Advertising Success Story
Knak achieved a 10x return on investment by collaborating with Search Warrant to refine their demand generation strategy, utilizing targeted advertising and intent data to enhance lead quality and pipeline opportunities.
Scaling Demand from Cybersecurity Skeptics: A Field Effect PPC Success Story
Field Effect, a SaaS cybersecurity firm, leveraged peer recommendations and independent product reviews to develope a multi-touch advertising program that significantly increased lead volume and filled their sales pipeline.
$60,000 Annual Win for SEO: A Kinaxis Success Story
Kinaxis enhanced their SEO strategy with search-friendly pillar pages, leading to improved Google rankings for 83% of new pages and 2,000 additional high-intent organic visitors per month.
A Global Search Award for Search Warrant & Kinaxis
A Global Search Award for Search Warrant & Kinaxis The Global Search Awards crowns Search Warrant & Kinaxis for the top PPC advertising campaign in
Our Awards
When client performance, and your team, are recognized, we share it.
A Global Search Award for Search Warrant & Kinaxis
A Global Search Award for Search Warrant & Kinaxis The Global Search Awards crowns Search Warrant & Kinaxis for the top PPC advertising campaign in
9x Global Search Awards Finalist – Hip, Hip, Hooray!
9x Global Search Awards Finalist – Hip, Hip, Hooray! The news is in and we’re gob smacked! The judges for the Global Search Awards acknowledge
Search Warrant & Kinaxis Win at the CMA Awards
Search Warrant & Kinaxis Win at the CMA Awards We’re thrilled to announce we just won CMA awards in 3 different categories: Innovative Media, Marketing
Search Engine Optimization (SEO)
The Pinocchio Principle
AI isn’t breaking SEO — it’s rewarding what’s always worked. The Pinocchio Principle explains why writing for humans has always been the best long-term SEO strategy, and how AI search is finally catching up.
SEO Excellence Meets AI
Artificial Intelligence isn’t killing SEO — it’s reshaping it. As AI-powered search platforms like ChatGPT, Google SGE, and Gemini shift how users access information, brands are realizing that traditional SEO playbooks aren’t enough.
The good news?
For organizations grounded in ethical, fundamentals-driven SEO, AI represents opportunity — not disruption.
How Visit Kingston Beat TripAdvisor with SEO
Smart SEO boosted rankings, clicks, and engagement—proving that local content can outperform giants with the right optimization strategy.
Digital Advertising
AI Hits Your Search Results in May (Google SGE) – What to Do?
Changes to Google’s organic algorithm, and the Google Ads platform, and even the search results page we see every day, happen often and don’t always
More Leads & Better Quality with PPC Advertising & SEO: A Klipfolio Success Story
Klipfolio achieved a significant increase in organic traffic and a higher volume of quality leads while reducing cost per lead through optimized SEO and PPC strategies.
More SaaS Subscribers in More Markets with PPC Advertising: A Greyscalegorilla Success Story
Greyscalegorilla expanded into new markets, achieving a positive return on investment within 60 days by leveraging YouTube video advertising for awareness and Google search channels for conversions.
If you have an outrageous digital marketing target or a stretch goal, colour us intrigued.
Bring your thorny issues, your sticky wickets, your pear-shaped problems to the table and we’ll size them up together.