Bottomline Blog
Responsive Search Ads, Dynamic Ads and Ad Suggestions
The future is here. A revolution in advertising is just beginning. Find out why you should experiment with machine-generated ad types...
What's Behind the Scenes of Successful Destination Marketing Strategies?
Great SEO and PPC. There’s no doubt about it; unless you implement great SEO and PPC strategies, you won’t be able to compete...
What’s So Different About Destination Marketing?
Destination Marketing isn’t just about marketing a product, it’s about marketing a future travel experience and that changes everything...
Alphabet Wins Big with CIRA Campaign
Our partner, Alphabet, was awarded Platinum for Marketing Effectiveness by the Summit International Awards, which recognizes outstanding marketing and advertising. See how they won…
Optimize for Local with Google My Business
“Near me” searches are on the rise and if you can't compete, you'll soon be forgotten. Here's our advice on why you should optimize for local with Google My Business.
3 Big Reasons You Should Engage in Brand Bidding
Already in the top spot? You should still bid on your own brand terms. Here’s why…
Klipfolio Does It Again!
Our client, Klipfolio, makes the annual ranking of Canada's fastest growing company for the second year in a row.
5 Ways to Improve Your Mobile Conversion Rate
Have your mobile conversion rates increased with the size of your mobile phone? Read this blog post for 5 ways you can improve your mobile conversion rate...
What’s the Deal With Ad Frequency?
How many times people see your online ads impacts your ad’s success. Learn about the ideal frequency and the importance of frequency capping.
