The Bottomline Blog
It’s difficult to keep your head above water in this madcap digital marketing world. For your sake, and ours, we distill the digital marketing news cycle into the moments, brass tacks, key take aways….the bottomline.
From the impact of Google algo updates, to best-practices for new or little-known PPC ad platform features or privacy challenges and the latest, ahem, awards we help our clients bring home, you’ll find it here on The Bottomline.
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Featured Posts
Among all the delicious content, these are the most memorable dishes.
![](https://www.searchwarrant.ca/wp-content/uploads/2024/05/seo-impact-gage-close-up-300x140.png)
A new SEO Dashboard
How is your website affected when Google makes an algorithm update? Sample client SEO dashboard showing the impact of Google’s March 2024 spam update using
![Add a little AI to your Search Engine Results Page](https://www.searchwarrant.ca/wp-content/uploads/2024/04/Enhanced_Image_with_Text-300x300.png)
AI Hits Your Search Results in May (Google SGE) – What to Do?
Changes to Google’s organic algorithm, and the Google Ads platform, and even the search results page we see every day, happen often and don’t always
![](https://www.searchwarrant.ca/wp-content/uploads/2023/10/GSA23_WinnerSquare-300x300.png)
A Global Search Award for Search Warrant & Kinaxis
A Global Search Award for Search Warrant & Kinaxis The Global Search Awards crowns Search Warrant & Kinaxis for the top PPC advertising campaign in
![](https://www.searchwarrant.ca/wp-content/uploads/2023/10/GSA23_WinnerSquare-300x300.png)
9x Global Search Awards Finalist – Hip, Hip, Hooray!
9x Global Search Awards Finalist – Hip, Hip, Hooray! The news is in and we’re gob smacked! The judges for the Global Search Awards acknowledge
Must Read
These are the ones that make you a better digital marketer.
![](https://www.searchwarrant.ca/wp-content/uploads/2023/10/Crack_The_Code_Blog_800x420-300x158.png)
5 Ways to Improve Your Google Ad Rank
5 Ways to Improve Your Google Ad Rank The underlying secret to cracking the Google Ads code is to understand what Google wants. And what
![](https://www.searchwarrant.ca/wp-content/uploads/2022/08/10-Tips-for-LinkedIn-B2B-Marketing-Success-300x150.jpeg)
10 Tips for LinkedIn B2B Marketing Success
10 Tips for LinkedIn B2B Marketing Success As the most trusted social network and the place where 630 million Professionals are seen, LinkedIn is a
![](https://www.searchwarrant.ca/wp-content/uploads/2023/12/Natural_Language_800x400-300x150.png)
Google Transforms Search by Putting People First
Google Transforms Search by Putting People First Although our business is SEO, for many years now we’ve advised clients that if you want search algorithms
Our Awards
When client performance, and your team, are recognized, we share it.
![](https://www.searchwarrant.ca/wp-content/uploads/2023/10/GSA23_WinnerSquare-300x300.png)
A Global Search Award for Search Warrant & Kinaxis
A Global Search Award for Search Warrant & Kinaxis The Global Search Awards crowns Search Warrant & Kinaxis for the top PPC advertising campaign in
![](https://www.searchwarrant.ca/wp-content/uploads/2023/10/GSA23_WinnerSquare-300x300.png)
9x Global Search Awards Finalist – Hip, Hip, Hooray!
9x Global Search Awards Finalist – Hip, Hip, Hooray! The news is in and we’re gob smacked! The judges for the Global Search Awards acknowledge
![](https://www.searchwarrant.ca/wp-content/uploads/2023/11/Search-Warrant-Kinaxis-Win-at-the-CMA-Awards-300x300.jpeg)
Search Warrant & Kinaxis Win at the CMA Awards
Search Warrant & Kinaxis Win at the CMA Awards We’re thrilled to announce we just won CMA awards in 3 different categories: Innovative Media, Marketing
Latest Posts
If you're all about the freshest content, this is it! From data farm to table. HTML table. Heh.
![](https://www.searchwarrant.ca/wp-content/uploads/2024/05/seo-impact-gage-close-up-300x140.png)
A new SEO Dashboard
How is your website affected when Google makes an algorithm update? Sample client SEO dashboard showing the impact of Google’s March 2024 spam update using
Search Engine Optimization (SEO)
![](https://www.searchwarrant.ca/wp-content/uploads/2024/05/seo-impact-gage-close-up-300x140.png)
A new SEO Dashboard
How is your website affected when Google makes an algorithm update? Sample client SEO dashboard showing the impact of Google’s March 2024 spam update using
![Add a little AI to your Search Engine Results Page](https://www.searchwarrant.ca/wp-content/uploads/2024/04/Enhanced_Image_with_Text-300x300.png)
AI Hits Your Search Results in May (Google SGE) – What to Do?
Changes to Google’s organic algorithm, and the Google Ads platform, and even the search results page we see every day, happen often and don’t always
![Klipfolio Dashboard](https://www.searchwarrant.ca/wp-content/uploads/2024/01/klipfolio-dashboard-screen-300x199.png)
More Leads & Better Quality with PPC Advertising & SEO: A Klipfolio Success Story
Klipfolio Grows Leads & Cuts Costs with Polished PPC Advertising Organizations depend on “always on, always visible” Klipfolio dashboards to turn data from myriad sources
Digital Advertising
![Add a little AI to your Search Engine Results Page](https://www.searchwarrant.ca/wp-content/uploads/2024/04/Enhanced_Image_with_Text-300x300.png)
AI Hits Your Search Results in May (Google SGE) – What to Do?
Changes to Google’s organic algorithm, and the Google Ads platform, and even the search results page we see every day, happen often and don’t always
![Klipfolio Dashboard](https://www.searchwarrant.ca/wp-content/uploads/2024/01/klipfolio-dashboard-screen-300x199.png)
More Leads & Better Quality with PPC Advertising & SEO: A Klipfolio Success Story
Klipfolio Grows Leads & Cuts Costs with Polished PPC Advertising Organizations depend on “always on, always visible” Klipfolio dashboards to turn data from myriad sources
![Gorgeous 3D motion graphics by Greyscalegorilla](https://www.searchwarrant.ca/wp-content/uploads/2024/01/GSG-Success-Story-Image300x300.png)
More SaaS Subscribers in More Markets with PPC Advertising: A Greyscalegorilla Success Story
Demand in 3D: SaaS Subscriptions in Motion How can Greyscalegorilla parlay success with 3D motion graphics into 3 new markets? Among 3D motion artists who
If you have an outrageous digital marketing target or a stretch goal, colour us intrigued.
Bring your thorny issues, your sticky wickets, your pear-shaped problems to the table and we’ll size them up together.