Bottomline Blog
What’s New for Marketers with Google in 2018?
Google rolls out new machine-learning initiatives for its products at Marketing Live 2018. Find out what’s new.
SEM Ads: Branding vs. Demand Generation
The push and pull of branding and demand-generation strategies are alive and well within SEM too. Read this post for insight into these two strategies.
Should you Advertise on Reddit?
Reddit is unlike any other social media site. In this post, we discuss the pros and cons of advertising to Redditors.
I’m paying for it. So why can’t I find my PPC Ads?
Your PPC campaigns have launched but you can’t find your ads. Here’s a list of possible reasons why.
Transform Bing Search Ads into Intent Ads
Take advantage of search history with Bing Intent Ads. Now available in Canada.
Voice Search—It’s Not All Just Buzz.
Searching by talking is going to change the way everyone does business. You need to be ready. Read more of Part 2 of our blog series.
What’s the Buzz About Voice Search?
Searching by talking is going to change the way everyone does business. You need to be ready. Read Part 1 of our blog series.
How to Use Online Reviews for Paid Search
Find out how you can leverage online reviews in your Google AdWords paid search advertising.
Why Invest Time in Getting Online Reviews? SEO. SEO. SEO.
Discover why online reviews are not a marketers’ worst nightmare; they can make a significant impact on SEO.
