Bottomline Blog
Novel Dilemmas Demand Novel Responses
How should digital marketers respond to the pandemic? The right answer hinges on your industry and geography but there are only three fundamental responses.
I Actioned SEO & SEM. So, Why Haven't Conversions Grown?
You've done everything we've told you to do. Traffic is up but conversions are not. So, what's wrong? Well, there's just one more thing we need to say...
5 Tips to Improve PDFs for SEO
Although Google may see PDFs as being less wanted by audiences than HTML, they still crawl them. Here are 5 tips to make them more SEO-friendly...
5 Ways to Increase Your Rank on YouTube with SEO for Videos
YouTube and Google algorithms are different and so should your Video SEO strategy be. Find out 5 Big Ways to increase your rank on YouTube…
Google SERP Gets a New Look and Feel
It’s official. Google rolls its new flavicons and ad label design from mobile to desktop search engine results. We've got a lot to say about it...
Get to Know the California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act went into effect on January 1, 2020. The CCPA is another step in a worldwide trend to protect consumer privacy...
5 Ways to Increase Page Speed
The speed in which your pages load can impact the success of your business more than you think. Here are 5 tips for increasing your Page Speed.
Why is Page Speed so Important?
The speed in which pages load on your website may be impacting the success of your marketing campaigns. Find out why page speed is such a big deal…
Google Tests New Google Ads Lead Extension
Try Google’s latest feature to capture interest and you may increase the effectiveness of your Google Ads…
