The Bottomline Blog
It’s difficult to keep your head above water in this madcap digital marketing world. For your sake, and ours, we distill the digital marketing news cycle into the moments, brass tacks, key take aways….the bottomline.
From the impact of Google algo updates, to best-practices for new or little-known PPC ad platform features or privacy challenges and the latest, ahem, awards we help our clients bring home, you’ll find it here on The Bottomline.
Featured Posts
Among all the delicious content, these are the most memorable dishes.
A Global Search Award for Search Warrant & Kinaxis
A Global Search Award for Search Warrant & Kinaxis The Global Search Awards crowns Search Warrant & Kinaxis for the top PPC advertising campaign in
9x Global Search Awards Finalist – Hip, Hip, Hooray!
9x Global Search Awards Finalist – Hip, Hip, Hooray! The news is in and we’re gob smacked! The judges for the Global Search Awards acknowledge
Must Read
These are the ones that make you a better digital marketer.
5 Ways to Improve Your Google Ad Rank
5 Ways to Improve Your Google Ad Rank The underlying secret to cracking the Google Ads code is to understand what Google wants. And what
10 Tips for LinkedIn B2B Marketing Success
10 Tips for LinkedIn B2B Marketing Success As the most trusted social network and the place where 630 million Professionals are seen, LinkedIn is a
Google Transforms Search by Putting People First
Google Transforms Search by Putting People First Although our business is SEO, for many years now we’ve advised clients that if you want search algorithms
Our Awards
When client performance, and your team, are recognized, we share it.
A Global Search Award for Search Warrant & Kinaxis
A Global Search Award for Search Warrant & Kinaxis The Global Search Awards crowns Search Warrant & Kinaxis for the top PPC advertising campaign in
9x Global Search Awards Finalist – Hip, Hip, Hooray!
9x Global Search Awards Finalist – Hip, Hip, Hooray! The news is in and we’re gob smacked! The judges for the Global Search Awards acknowledge
Search Warrant & Kinaxis Win at the CMA Awards
Search Warrant & Kinaxis Win at the CMA Awards We’re thrilled to announce we just won CMA awards in 3 different categories: Innovative Media, Marketing
Latest Posts
If you're all about the freshest content, this is it! From data farm to table. HTML table. Heh.
More Leads & Better Quality with PPC Advertising & SEO: A Klipfolio Success Story
Klipfolio Grows Leads & Cuts Costs with Polished PPC Advertising Organizations depend on “always on, always visible” Klipfolio dashboards to turn data from myriad sources
Protected: More SaaS Subscribers in More Markets with PPC Advertising: A Greyscalegorilla Success Story
There is no excerpt because this is a protected post.
Protected: A Knak 4 Demand @ 10x ROI: A Digital Advertising Success Story
There is no excerpt because this is a protected post.
Scaling Demand from Cybersecurity Skeptics: A Field Effect PPC Success Story
scaling demand from cybersecurity skeptics How do you convert an audience that tends not to trust any marketing? This is the challenge faced by Field
Protected: $60,000 Annual Win for SEO: A Kinaxis Success Story
There is no excerpt because this is a protected post.
Tourism Kingston Builds Winning Digital Program – A Kingston PPC & SEO Success Story
VisitKingston.ca Builds Winning Digital Program Kingston tourists, hotels, restaurants and tourism operators depend on Kingston Accommodation Partners (KAP) website, VisitKingston.ca, to keep tourists informed and
Search Engine Optimization (SEO)
Never Thought About Using Google Audiences? Think Again.
Never Thought About Using Google Audiences? Think Again. Often overlooked by Google Ads beginners, Google Audiences is an important feature of Google Ads. Not only
Web Accessibility is Good SEO Too!
Web Accessibility is Good SEO Too! Initial Paragraph Here is a great summary of website accessibility we found on Wikipedia: Web accessibility, or eAccessibility is
Is your content unhelpful? Repent! A new Google algorithm is at hand
Is your content unhelpful? Repent! A new Google algorithm is at hand Authentic web masters and publishers rejoice! Aggregators and rank chasers, beware: there’s a
Digital Advertising
5 Ways to Improve Your Google Ad Rank
5 Ways to Improve Your Google Ad Rank The underlying secret to cracking the Google Ads code is to understand what Google wants. And what
Up Your Game: Google Ads Lead Form & Image Extensions
Up Your Game: Google Ads Lead Form & Image Extensions Lead Extensions are a great way to increase your click-throughs. We think two types—Lead Form
Search Warrant’s Cool Hot-Summer-Ad-Tips
Search Warrant’s Cool Hot-Summer-Ad-Tips Summer is coming to an end, but that doesn’t mean the heat is over for you digital marketing pros. Search Warrant
If you have an outrageous digital marketing target or a stretch goal, colour us intrigued.
Bring your thorny issues, your sticky wickets, your pear-shaped problems to the table and we’ll size them up together.