Bottomline Blog
Improve SEO and PPC with Google Star Ratings
People love reviews and ratings. Google loves them too. Find out why you should include Google Star Ratings to impact SEO and PPC positively...
Google Embraces Privacy Issues And Won’t Let Go
Shockwaves hit the digital advertising world when Google announced it will phase out third-party cookies. Find out how we think this might impact us…
How to Get an Edge When Paid Search is Highly Competitive
As more companies engage in Paid Search, auctions are getting pricier. But, if you increase your customer lifetime value, you can still remain competitive...
Novel Dilemmas Demand Novel Responses
How should digital marketers respond to the pandemic? The right answer hinges on your industry and geography but there are only three fundamental responses.
I Actioned SEO & SEM. So, Why Haven't Conversions Grown?
You've done everything we've told you to do. Traffic is up but conversions are not. So, what's wrong? Well, there's just one more thing we need to say...
5 Tips to Improve PDFs for SEO
Although Google may see PDFs as being less wanted by audiences than HTML, they still crawl them. Here are 5 tips to make them more SEO-friendly...
5 Ways to Increase Your Rank on YouTube with SEO for Videos
YouTube and Google algorithms are different and so should your Video SEO strategy be. Find out 5 Big Ways to increase your rank on YouTube…
Google SERP Gets a New Look and Feel
It’s official. Google rolls its new flavicons and ad label design from mobile to desktop search engine results. We've got a lot to say about it...
Get to Know the California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act went into effect on January 1, 2020. The CCPA is another step in a worldwide trend to protect consumer privacy...
