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Bottom Line Blog

GA4 Cometh July 1st. We Can Help You Migrate.

Google Analytics 4 comes soon to a website near you and your old Analytics profile will stop dead in its tracks. Here are some of your migration options...

Google Uses the Stick Approach for Google Analytics 4

If you haven't implemented Google Analytics 4, the clock is ticking. Soon, you'll have no choice. Find out why this is actually good news.

5 Ways to Improve Your Google Ad Rank

Google Ad Rank isn’t as mysterious as many believe. In this blog post, we crack the code and tell you how to improve your Google Ad Rank.

Search Warrant & Zinc Marketing, Tango!

Search Warrant welcomes Zinc Marketing to its team of B2B marketing dance partners. Let us tell you why…

Say Goodbye to Similar Audiences for Google Ads

It is true. Google Ads no longer supports Similar Audiences (aka Similar Segments) in 2023. But there’s still hope. Google’s algorithm, plus some other key features will compensate for us…

Search Warrant & Kinaxis Win at the CMA Awards

Wins are rare in the life of a marketer. So, we’re proud to announce that we won for Innovative Media, Marketing Technology & LinkedIn B2B Marketing.

Search Warrant Named a CMA Awards Finalist

The Canadian Marketing Association (CMA) recognizes the best in Canadian Marketing annually with the CMA Awards. Search Warrant is proud to have been named a Finalist in three categories

Up Your Game: Google Ads Lead Form & Image Extensions

Lead Extensions are a great way to increase your click-throughs. We think two types—Lead Form and Image Extensions—are game changers, if you’re using them well.

Search Warrant’s Cool Hot-Summer-Ad-Tips

Summer is coming to an end, but that doesn’t mean the heat is over for digital marketing experts…

30 Burke, Guelph, ON, N1L 1J2, Canada