Bottomline Blog
Which Google Ad Type is Best for Me?
Google has come a long way since text ads on the side of the search engine results. Get the lowdown on Google's ad types & find a few tips along the way...
Say Goodbye to Third-Party Cookies. Why Should We Care?
By the end of 2023, third-party cookies will be gone. In this first post of our series on third-party cookies, find out the what of cookies and the why we care...
Don't Keep Mum About Google's MUM
Spread the word! There's a new Google language model in town and that's MUM. 1000x more powerful than BERT, MUM will change search forever…
Apple Stands for Privacy and it’s Making a Big Impact
Apple announced new privacy controls for iOS15, which will make it much harder for marketers, newsletters and websites to track. The impact will be huge…
Canadian Search Awards Honours Search Warrant
We won! The Canadian Search Awards 2021 tips its hat and rolls out the red carpet for Search Warrant. See what worked in a crazy 2021...
Apple Changes the Way Digital Advertising is Played
Apple took a big step towards a person's right to privacy. Apple's AppTracking Transparency will change digital advertising forever. Don't worry, we've got this.
Google Transforms Search by Putting People First
Although it's one small step for Google, Natural Language Processing and Passage Indexing will result in a giant leap for Search by putting people first.
5 Tips to Optimize for Voice Search and Achieve Position Zero
With over billions of voice assistants already in market, optimizing for Voice Search has never been more important. Here are 5 tips…
5 Writing Tips to Optimize for Voice Search
The voice search revolution has landed. If you haven't optimized your website copy for voice search, here are 5 writing tips that will help...
