The Bottomline Blog
It’s difficult to keep your head above water in this madcap digital marketing world.
For your sake, and ours, we distill the digital marketing news cycle into the moments, brass tacks, key take aways….the bottomline.
From the impact of Google algo updates, to best-practices for new or little-known PPC ad platform features or privacy challenges and the latest, ahem, awards we help our clients bring home, you’ll find it here on The Bottomline.
It’s a visual play-on-words. The scuba diver is working on a line on the bottom of the sea. Get it? Don’t worry, we’re better marketers than comedians.
Featured Posts
Among all the delicious content, these are the most memorable dishes.
More SaaS Subscribers in More Markets with PPC Advertising: A Greyscalegorilla Success Story
Demand in 3D: SaaS Subscriptions in Motion How can Greyscalegorilla parlay success with 3D motion graphics into 3 new markets? Among 3D motion artists who
A Knak 4 Demand @ 10x ROI: A Digital Advertising Success Story
A knak 4 demand @ 10X ROI How do you generate demand for a solution that’s so innovative, nobody is looking for it yet? The
Scaling Demand from Cybersecurity Skeptics: A Field Effect PPC Success Story
Scaling Cybersecurity Demand with Advertising Skeptics How do you convert an audience that tends not to trust any marketing? This is the challenge faced by
$60,000 Annual Win for SEO: A Kinaxis Success Story
$60,000 Annual SEO Win — Supply Chain Management SaaS If your web team struggles to quantify the value of SEO for management, read on… Everyone
A Global Search Award for Search Warrant & Kinaxis
A Global Search Award for Search Warrant & Kinaxis The Global Search Awards crowns Search Warrant & Kinaxis for the top PPC advertising campaign in
Our Awards
When client performance, and your team, are recognized, we share it.
A Global Search Award for Search Warrant & Kinaxis
A Global Search Award for Search Warrant & Kinaxis The Global Search Awards crowns Search Warrant & Kinaxis for the top PPC advertising campaign in
9x Global Search Awards Finalist – Hip, Hip, Hooray!
9x Global Search Awards Finalist – Hip, Hip, Hooray! The news is in and we’re gob smacked! The judges for the Global Search Awards acknowledge
Search Warrant & Kinaxis Win at the CMA Awards
Search Warrant & Kinaxis Win at the CMA Awards We’re thrilled to announce we just won CMA awards in 3 different categories: Innovative Media, Marketing
Search Engine Optimization (SEO)
A new SEO Dashboard
How is your website affected when Google makes an algorithm update? Sample client SEO dashboard showing the impact of Google’s March 2024 spam update using
AI Hits Your Search Results in May (Google SGE) – What to Do?
Changes to Google’s organic algorithm, and the Google Ads platform, and even the search results page we see every day, happen often and don’t always
More Leads & Better Quality with PPC Advertising & SEO: A Klipfolio Success Story
Klipfolio Grows Leads & Cuts Costs with Polished PPC Advertising Organizations depend on “always on, always visible” Klipfolio dashboards to turn data from myriad sources
Digital Advertising
AI Hits Your Search Results in May (Google SGE) – What to Do?
Changes to Google’s organic algorithm, and the Google Ads platform, and even the search results page we see every day, happen often and don’t always
More Leads & Better Quality with PPC Advertising & SEO: A Klipfolio Success Story
Klipfolio Grows Leads & Cuts Costs with Polished PPC Advertising Organizations depend on “always on, always visible” Klipfolio dashboards to turn data from myriad sources
More SaaS Subscribers in More Markets with PPC Advertising: A Greyscalegorilla Success Story
Demand in 3D: SaaS Subscriptions in Motion How can Greyscalegorilla parlay success with 3D motion graphics into 3 new markets? Among 3D motion artists who
If you have an outrageous digital marketing target or a stretch goal, colour us intrigued.
Bring your thorny issues, your sticky wickets, your pear-shaped problems to the table and we’ll size them up together.