The Bottomline Blog
It’s difficult to keep your head above water in this madcap digital marketing world. For your sake, and ours, we distill the digital marketing news cycle into the moments, brass tacks, key take aways….the bottomline.
From the impact of Google algo updates, to best-practices for new or little-known PPC ad platform features or privacy challenges and the latest, ahem, awards we help our clients bring home, you’ll find it here on The Bottomline.
Featured Posts
Among all the delicious content, these are the most memorable dishes.
AI Hits Your Search Results in May (Google SGE) – What to Do?
Changes to Google’s organic algorithm, and the Google Ads platform, and even the search results page we see every day, happen often and don’t always
A Global Search Award for Search Warrant & Kinaxis
A Global Search Award for Search Warrant & Kinaxis The Global Search Awards crowns Search Warrant & Kinaxis for the top PPC advertising campaign in
9x Global Search Awards Finalist – Hip, Hip, Hooray!
9x Global Search Awards Finalist – Hip, Hip, Hooray! The news is in and we’re gob smacked! The judges for the Global Search Awards acknowledge
Must Read
These are the ones that make you a better digital marketer.
5 Ways to Improve Your Google Ad Rank
5 Ways to Improve Your Google Ad Rank The underlying secret to cracking the Google Ads code is to understand what Google wants. And what
10 Tips for LinkedIn B2B Marketing Success
10 Tips for LinkedIn B2B Marketing Success As the most trusted social network and the place where 630 million Professionals are seen, LinkedIn is a
Google Transforms Search by Putting People First
Google Transforms Search by Putting People First Although our business is SEO, for many years now we’ve advised clients that if you want search algorithms
Our Awards
When client performance, and your team, are recognized, we share it.
Latest Posts
If you're all about the freshest content, this is it! From data farm to table. HTML table. Heh.
Search Engine Optimization (SEO)
5 Writing Tips to Optimize for Voice Search
5 Writing Tips to Optimize for Voice Search The secret to writing for voice search is to understand the “Why.” Why do a majority of
3 Big Tips to Optimize Facebook for SEO
3 Big Tips to Optimize Facebook for SEO In part 1 of our series, we told you 3 Big Reasons Why Facebook Matters for SEO
The Case for SEO During COVID-19
The Case for SEO During COVID-19 COVID-19 is impacting consumer behavior, which is impacting search behavior. Some industries have gone up and some industries have
Digital Advertising
Don’t Keep Mum About Google’s MUM
Don’t Keep Mum About Google’s MUM Google does it again! The world of search is abuzz with their latest Search innovation and that’s MUM. 1000x
Apple Stands for Privacy and it’s Making a Big Impact
Apple Stands for Privacy and it’s Making a Big Impact A titanic shift in online marketing dawns as Apple releases more privacy controls in response
Google Raises Prices for U.K., Turkey and Austria
Google Raises Prices for U.K., Turkey and Austria As Newton’s Third Law is: For every action, there is an equal and opposite reaction. And so
If you have an outrageous digital marketing target or a stretch goal, colour us intrigued.
Bring your thorny issues, your sticky wickets, your pear-shaped problems to the table and we’ll size them up together.