The Bottomline Blog
It’s difficult to keep your head above water in this madcap digital marketing world. For your sake, and ours, we distill the digital marketing news cycle into the moments, brass tacks, key take aways….the bottomline.
From the impact of Google algo updates, to best-practices for new or little-known PPC ad platform features or privacy challenges and the latest, ahem, awards we help our clients bring home, you’ll find it here on The Bottomline.
Featured Posts
Among all the delicious content, these are the most memorable dishes.
AI Hits Your Search Results in May (Google SGE) – What to Do?
Changes to Google’s organic algorithm, and the Google Ads platform, and even the search results page we see every day, happen often and don’t always
A Global Search Award for Search Warrant & Kinaxis
A Global Search Award for Search Warrant & Kinaxis The Global Search Awards crowns Search Warrant & Kinaxis for the top PPC advertising campaign in
9x Global Search Awards Finalist – Hip, Hip, Hooray!
9x Global Search Awards Finalist – Hip, Hip, Hooray! The news is in and we’re gob smacked! The judges for the Global Search Awards acknowledge
Must Read
These are the ones that make you a better digital marketer.
5 Ways to Improve Your Google Ad Rank
5 Ways to Improve Your Google Ad Rank The underlying secret to cracking the Google Ads code is to understand what Google wants. And what
10 Tips for LinkedIn B2B Marketing Success
10 Tips for LinkedIn B2B Marketing Success As the most trusted social network and the place where 630 million Professionals are seen, LinkedIn is a
Google Transforms Search by Putting People First
Google Transforms Search by Putting People First Although our business is SEO, for many years now we’ve advised clients that if you want search algorithms
Our Awards
When client performance, and your team, are recognized, we share it.
Canadian Search Awards Honours Search Warrant
Canadian Search Awards Honours Search Warrant We won! Across multiple categories we won twice on top of 3 finalist nods at the Canadian Search Awards!
Guess who won Best Use of Search? 🙂
Guess who won Best Use of Search? 🙂 We’re thrilled to announce that we just won Best Use of Search – Travel/Leisure for our work
Guess Who is a Finalist for the Canadian Search Awards 2020?
Guess Who is a Finalist for the Canadian Search Awards 2020? While it’s their first year in Canada, the Search Awards started across the pond
Latest Posts
If you're all about the freshest content, this is it! From data farm to table. HTML table. Heh.
Search Engine Optimization (SEO)
Google Core Update May, 2022: What Happened?
Google Core Update May, 2022: What Happened? Fear Not, in SEO – Change is NormalSEO fans recognize a core update when they see one and
Say Goodbye to Third-Party Cookies. Why Should We Care?
Say Goodbye to Third-Party Cookies. Why Should We Care? There’s an unwritten agreement in place between advertisers, publishers and consumers of content, whether that content
Don’t Keep Mum About Google’s MUM
Don’t Keep Mum About Google’s MUM Google does it again! The world of search is abuzz with their latest Search innovation and that’s MUM. 1000x
Digital Advertising
Up Your Game: Google Ads Lead Form & Image Extensions
Up Your Game: Google Ads Lead Form & Image Extensions Lead Extensions are a great way to increase your click-throughs. We think two types—Lead Form
Search Warrant’s Cool Hot-Summer-Ad-Tips
Search Warrant’s Cool Hot-Summer-Ad-Tips Summer is coming to an end, but that doesn’t mean the heat is over for you digital marketing pros. Search Warrant
Global Search Awards Honour Search Warrant’s work with Kinaxis
Global Search Awards Honour Search Warrant’s work with Kinaxis The judges’ decision is in: Search Warrant & Kinaxis are awarded Best Use of Search in
If you have an outrageous digital marketing target or a stretch goal, colour us intrigued.
Bring your thorny issues, your sticky wickets, your pear-shaped problems to the table and we’ll size them up together.