The Bottomline Blog
It’s difficult to keep your head above water in this madcap digital marketing world.
For your sake, and ours, we distill the digital marketing news cycle into the moments, brass tacks, key take aways….the bottomline.
From the impact of Google algo updates, to best-practices for new or little-known PPC ad platform features or privacy challenges and the latest, ahem, awards we help our clients bring home, you’ll find it here on The Bottomline.
It’s a visual play-on-words. The scuba diver is working on a line on the bottom of the sea. Get it? Don’t worry, we’re better marketers than comedians.
Featured Posts
Among all the delicious content, these are the most memorable dishes.
More SaaS Subscribers in More Markets with PPC Advertising: A Greyscalegorilla Success Story
Greyscalegorilla expanded into new markets, achieving a positive return on investment within 60 days by leveraging YouTube video advertising for awareness and Google search channels for conversions.
A Knak 4 Demand @ 10x ROI: A Digital Advertising Success Story
Knak achieved a 10x return on investment by collaborating with Search Warrant to refine their demand generation strategy, utilizing targeted advertising and intent data to enhance lead quality and pipeline opportunities.
Scaling Demand from Cybersecurity Skeptics: A Field Effect PPC Success Story
Field Effect, a SaaS cybersecurity firm, leveraged peer recommendations and independent product reviews to develope a multi-touch advertising program that significantly increased lead volume and filled their sales pipeline.
$60,000 Annual Win for SEO: A Kinaxis Success Story
Kinaxis enhanced their SEO strategy with search-friendly pillar pages, leading to improved Google rankings for 83% of new pages and 2,000 additional high-intent organic visitors per month.
A Global Search Award for Search Warrant & Kinaxis
A Global Search Award for Search Warrant & Kinaxis The Global Search Awards crowns Search Warrant & Kinaxis for the top PPC advertising campaign in
Our Awards
When client performance, and your team, are recognized, we share it.
Search Warrant Named a CMA Awards Finalist
Search Warrant Named a CMA Awards Finalist The Canadian Marketing Association (CMA) recognizes the best in Canadian Marketing annually with the CMA Awards. Search Warrant
Global Search Awards Honour Search Warrant’s work with Kinaxis
Global Search Awards Honour Search Warrant’s work with Kinaxis The judges’ decision is in: Search Warrant & Kinaxis are awarded Best Use of Search in
2022 Global Search Awards Get a Search Warrant
2022 Global Search Awards Get a Search Warrant The Global Search Awards has celebrated the best of PPC, SEO and content marketing around the globe
Search Engine Optimization (SEO)
$60,000 Annual Win for SEO: A Kinaxis Success Story
Kinaxis enhanced their SEO strategy with search-friendly pillar pages, leading to improved Google rankings for 83% of new pages and 2,000 additional high-intent organic visitors per month.
Never Thought About Using Google Audiences? Think Again.
Never Thought About Using Google Audiences? Think Again. Often overlooked by Google Ads beginners, Google Audiences is an important feature of Google Ads. Not only
Web Accessibility is Good SEO Too!
Web Accessibility is Good SEO Too! Although Google doesn’t directly consider website accessibility for its search algorithm, it does consider page experience. By making your
Digital Advertising
A Knak 4 Demand @ 10x ROI: A Digital Advertising Success Story
Knak achieved a 10x return on investment by collaborating with Search Warrant to refine their demand generation strategy, utilizing targeted advertising and intent data to enhance lead quality and pipeline opportunities.
Scaling Demand from Cybersecurity Skeptics: A Field Effect PPC Success Story
Field Effect, a SaaS cybersecurity firm, leveraged peer recommendations and independent product reviews to develope a multi-touch advertising program that significantly increased lead volume and filled their sales pipeline.
5 Ways to Improve Your Google Ad Rank
5 Ways to Improve Your Google Ad Rank The underlying secret to cracking the Google Ads code is to understand what Google wants. And what
If you have an outrageous digital marketing target or a stretch goal, colour us intrigued.
Bring your thorny issues, your sticky wickets, your pear-shaped problems to the table and we’ll size them up together.