The Bottomline Blog
It’s difficult to keep your head above water in this madcap digital marketing world. For your sake, and ours, we distill the digital marketing news cycle into the moments, brass tacks, key take aways….the bottomline.
From the impact of Google algo updates, to best-practices for new or little-known PPC ad platform features or privacy challenges and the latest, ahem, awards we help our clients bring home, you’ll find it here on The Bottomline.
![](https://www.searchwarrant.ca/wp-content/uploads/2023/12/Search-Warrant-Blog-Home-Hero-1024x1024-1.jpg)
Featured Posts
Among all the delicious content, these are the most memorable dishes.
![](https://www.searchwarrant.ca/wp-content/uploads/2024/05/seo-impact-gage-close-up-300x140.png)
A new SEO Dashboard
How is your website affected when Google makes an algorithm update? Sample client SEO dashboard showing the impact of Google’s March 2024 spam update using
![Add a little AI to your Search Engine Results Page](https://www.searchwarrant.ca/wp-content/uploads/2024/04/Enhanced_Image_with_Text-300x300.png)
AI Hits Your Search Results in May (Google SGE) – What to Do?
Changes to Google’s organic algorithm, and the Google Ads platform, and even the search results page we see every day, happen often and don’t always
![](https://www.searchwarrant.ca/wp-content/uploads/2023/10/GSA23_WinnerSquare-300x300.png)
A Global Search Award for Search Warrant & Kinaxis
A Global Search Award for Search Warrant & Kinaxis The Global Search Awards crowns Search Warrant & Kinaxis for the top PPC advertising campaign in
![](https://www.searchwarrant.ca/wp-content/uploads/2023/10/GSA23_WinnerSquare-300x300.png)
9x Global Search Awards Finalist – Hip, Hip, Hooray!
9x Global Search Awards Finalist – Hip, Hip, Hooray! The news is in and we’re gob smacked! The judges for the Global Search Awards acknowledge
Must Read
These are the ones that make you a better digital marketer.
![](https://www.searchwarrant.ca/wp-content/uploads/2023/10/Crack_The_Code_Blog_800x420-300x158.png)
5 Ways to Improve Your Google Ad Rank
5 Ways to Improve Your Google Ad Rank The underlying secret to cracking the Google Ads code is to understand what Google wants. And what
![](https://www.searchwarrant.ca/wp-content/uploads/2022/08/10-Tips-for-LinkedIn-B2B-Marketing-Success-300x150.jpeg)
10 Tips for LinkedIn B2B Marketing Success
10 Tips for LinkedIn B2B Marketing Success As the most trusted social network and the place where 630 million Professionals are seen, LinkedIn is a
![](https://www.searchwarrant.ca/wp-content/uploads/2023/12/Natural_Language_800x400-300x150.png)
Google Transforms Search by Putting People First
Google Transforms Search by Putting People First Although our business is SEO, for many years now we’ve advised clients that if you want search algorithms
Our Awards
When client performance, and your team, are recognized, we share it.
![](https://www.searchwarrant.ca/wp-content/uploads/2023/11/Search-Warrant-Named-a-CMA-Awards-Finalist-300x150.png)
Search Warrant Named a CMA Awards Finalist
Search Warrant Named a CMA Awards Finalist The Canadian Marketing Association (CMA) recognizes the best in Canadian Marketing annually with the CMA Awards. Search Warrant
![](https://www.searchwarrant.ca/wp-content/uploads/2023/12/Global-Search-Awards-Honour-Search-Warrants-work-with-Kinaxis-300x150.jpeg)
Global Search Awards Honour Search Warrant’s work with Kinaxis
Global Search Awards Honour Search Warrant’s work with Kinaxis The judges’ decision is in: Search Warrant & Kinaxis are awarded Best Use of Search in
![](https://www.searchwarrant.ca/wp-content/uploads/2023/12/SW-Finalist-blog-post-1200-×-630-px-300x158.png)
2022 Global Search Awards Get a Search Warrant
2022 Global Search Awards Get a Search Warrant The Global Search Awards has celebrated the best of PPC, SEO and content marketing around the globe
Latest Posts
If you're all about the freshest content, this is it! From data farm to table. HTML table. Heh.
Search Engine Optimization (SEO)
![Kinaxis Pillare page SEO example](https://www.searchwarrant.ca/wp-content/uploads/2024/01/kinaxis-pillar-page-example-257x300.png)
$60,000 Annual Win for SEO: A Kinaxis Success Story
$60,000 Annual SEO Win — Supply Chain Management SaaS If your web team struggles to quantify the value of SEO for management, read on… Everyone
![](https://www.searchwarrant.ca/wp-content/uploads/2024/01/Row-64-800X420-300x158.jpg)
Never Thought About Using Google Audiences? Think Again.
Never Thought About Using Google Audiences? Think Again. Often overlooked by Google Ads beginners, Google Audiences is an important feature of Google Ads. Not only
![](https://www.searchwarrant.ca/wp-content/uploads/2023/11/Web-Accessibility-is-Good-SEO-Too-300x158.jpeg)
Web Accessibility is Good SEO Too!
Web Accessibility is Good SEO Too! Initial Paragraph Here is a great summary of website accessibility we found on Wikipedia: Web accessibility, or eAccessibility is
Digital Advertising
![](https://www.searchwarrant.ca/wp-content/uploads/2024/01/Knak-Success-Story-Image418x306v2-300x220.png)
A Knak 4 Demand @ 10x ROI: A Digital Advertising Success Story
A knak 4 demand @ 10X ROI How do you generate demand for a solution that’s so innovative, nobody is looking for it yet? The
![Generating demand from a skeptical cybersecurity audience](https://www.searchwarrant.ca/wp-content/uploads/2024/01/FE-Success-Story-Image300x300v2.png)
Scaling Demand from Cybersecurity Skeptics: A Field Effect PPC Success Story
Scaling Cybersecurity Demand with Advertising Skeptics How do you convert an audience that tends not to trust any marketing? This is the challenge faced by
![](https://www.searchwarrant.ca/wp-content/uploads/2023/10/Crack_The_Code_Blog_800x420-300x158.png)
5 Ways to Improve Your Google Ad Rank
5 Ways to Improve Your Google Ad Rank The underlying secret to cracking the Google Ads code is to understand what Google wants. And what
If you have an outrageous digital marketing target or a stretch goal, colour us intrigued.
Bring your thorny issues, your sticky wickets, your pear-shaped problems to the table and we’ll size them up together.