Marc Rand

Klipfolio Dashboard

More Leads & Better Quality with PPC Advertising & SEO: A Klipfolio Success Story

Klipfolio Grows Leads & Cuts Costs with Polished PPC Advertising Organizations depend on “always on, always visible” Klipfolio dashboards to turn data from myriad sources into the right key indicators for monitoring their performance. And with lead generation almost exclusively inbound, Klipfolio depends on a search-optimized website and pay-per-click (PPC) advertising to fuel its growth. …

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Generating demand from a skeptical cybersecurity audience

Scaling Demand from Cybersecurity Skeptics: A Field Effect PPC Success Story

scaling demand from cybersecurity skeptics How do you convert an audience that tends not to trust any marketing? This is the challenge faced by Field Effect, a SaaS cybersecurity firm with an ideal solution for SMBs. Tougher still, they needed to solve the problem quickly to create demand and scale it up to hit ambitious …

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