Paid Search

Add a little AI to your Search Engine Results Page

AI Hits Your Search Results in May (Google SGE) – What to Do?

Changes to Google’s organic algorithm, and the Google Ads platform, and even the search results page we see every day, happen often and don’t always amount to much for you. Google Search Generative Experience (SGE) has the potential to make a lot more ripples so you owe it to yourself to be aware of it before it […]

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Klipfolio Dashboard

More Leads & Better Quality with PPC Advertising & SEO: A Klipfolio Success Story

Klipfolio Grows Leads & Cuts Costs with Polished PPC Advertising Organizations depend on “always on, always visible” Klipfolio dashboards to turn data from myriad sources into the right key indicators for monitoring their performance. And with lead generation almost exclusively inbound, Klipfolio depends on a search-optimized website and pay-per-click (PPC) advertising to fuel its growth.

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Generating demand from a skeptical cybersecurity audience

Scaling Demand from Cybersecurity Skeptics: A Field Effect PPC Success Story

scaling demand from cybersecurity skeptics How do you convert an audience that tends not to trust any marketing? This is the challenge faced by Field Effect, a SaaS cybersecurity firm with an ideal solution for SMBs. Tougher still, they needed to solve the problem quickly to create demand and scale it up to hit ambitious

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Up Your Game: Google Ads Lead Form & Image Extensions

Up Your Game: Google Ads Lead Form & Image Extensions Lead Extensions are a great way to increase your click-throughs. We think two types—Lead Form and Image Extensions—are game changers, if you’re using them well. What is a Lead Form Extension? Since 2019, we’ve been leveraging Lead Form Extensions for our clients and we are

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Global Search Awards Honour Search Warrant’s work with Kinaxis

Global Search Awards Honour Search Warrant’s work with Kinaxis The judges’ decision is in: Search Warrant & Kinaxis are awarded Best Use of Search in the B2B PPC advertising category for small agencies for their collaboration with Kinaxis and successfully engaging elusive supply chain planners. We’re thrilled. We’re chuffed. And we want to tell you

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