Which Google Ad Type is Best for Me? Google has come a long way since the days of offering advertisers text ads on the side of search engine results. Now, Google offers a range of ad types across multiple properties, making it one of the largest digital ad publishers in the world. In the U.S., …
Say Goodbye to Third-Party Cookies. Why Should We Care? There’s an unwritten agreement in place between advertisers, publishers and consumers of content, whether that content is on TV, magazines or the web. That agreement is that we get to consume content for free (or cheaply) and in exchange, that content creation and publication is paid …
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Don’t Keep Mum About Google’s MUM Google does it again! The world of search is abuzz with their latest Search innovation and that’s MUM. 1000x more powerful than Google’s BERT, MUM is Google’s latest language model incarnation that may help make Search Engine Optimizers a thing of the past. What is Google’s MUM? MUM stands …
Apple Stands for Privacy and it’s Making a Big Impact A titanic shift in online marketing dawns as Apple releases more privacy controls in response to consumer concerns about privacy. This will continue to impact marketing as we know it today and we think the changes are positive and shall be overcome. There’s no going …
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Google Raises Prices for U.K., Turkey and Austria As Newton’s Third Law is: For every action, there is an equal and opposite reaction. And so it goes in the digital sphere… On November 1st, Google will be raising its fees for ads served in the United Kingdom, Turkey and Austria. Why? Due to the increased …
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Improve SEO and PPC with Google Star Ratings People trust Google Star Ratings. Seen as objective and credible, Google Star Ratings help people understand the likely experience they’ll receive from the product or service. Which is why whether your rating is high or low or whether you have a rating or not can impact click-through …
Google Embraces Privacy Issues And Won’t Let Go First, Google introduced privacy controls for Chrome, then they built the privacy sandbox, and now they announced that they will phase out third-party cookies over the next two years. But how will that impact digital advertising? Google is not the first to do it, in fact, they …
How to Get an Edge When Paid Search is Highly Competitive Are you seeing CPC costs rising? Are you facing more and more competition for the same keywords? Are even your longtail keywords causing you to hit the limit of your allowable spend? If you’ve optimized your Paid Search program, then, to get that competitive …
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5 Ways to Increase Page Speed Page Speed is important. Slow-to-load pages will impact your bottom line far more than the time and cost to increase their speed. Having a page load—whether mobile or desktop versions of your website—in under 3 seconds is a must. Don’t stop at 3 seconds though, if you can have …
Google Tests New Google Ads Lead Extension Google is rolling out a new lead form extension for Google Ads that we think may finally turn mobile into a B2B lead generator instead of just a list builder. Although the new feature is in Beta right now—and we don’t yet have the capabilities to test it—we …
