Changes to Google’s organic algorithm, and the Google Ads platform, and even the search results page we see every day, happen often and don’t always amount to much for you. Google Search Generative Experience (SGE) has the potential to make a lot more ripples so you owe it to yourself to be aware of it before it …
AI Hits Your Search Results in May (Google SGE) – What to Do? Read More »
VisitKingston.ca Builds Winning Digital Program Kingston tourists, hotels, restaurants and tourism operators depend on Kingston Accommodation Partners (KAP) website, VisitKingston.ca, to keep tourists informed and engaged. Alphabet Creative bid on re-building VisitKingston.ca from scratch. To put their winning bid over the top, they enlisted long-time partner Search Warrant for strategic SEO and PPC guidance. “Tourism …
Tourism Kingston Builds Winning Digital Program – A Kingston PPC & SEO Success Story Read More »
Never Thought About Using Google Audiences? Think Again. Often overlooked by Google Ads beginners, Google Audiences is an important feature of Google Ads. Not only can it provide insight into who you should target, but you can target specific audiences for regular and remarketing ad campaigns, delivering a high conversion rate. 1. Leverage All Your …
Never Thought About Using Google Audiences? Think Again. Read More »
Web Accessibility is Good SEO Too! Initial Paragraph Here is a great summary of website accessibility we found on Wikipedia: Web accessibility, or eAccessibility is the inclusive practice of ensuring there are no barriers that prevent interaction with, or access to, websites on the world wide web by people with physical disabilities, situational disabilities, and …
9x Global Search Awards Finalist – Hip, Hip, Hooray! The news is in and we’re gob smacked! The judges for the Global Search Awards acknowledge Search Warrant as a finalist across 9 challenging categories. That’s a record for this little band of dangerous digital marketers. Here are the nine bouts in which we’re squaring off …
9x Global Search Awards Finalist – Hip, Hip, Hooray! Read More »
Come July 1, 2023, the bell tolls for Google’s Universal Analytics (UA).
Search Warrant & Zinc Marketing, Tango! Search Warrant welcomes Zinc Marketing to its team of B2B marketing dance partners. Let us tell you why… The truth talkers over at Zinc Marketing specialize in B2B Marketing from planning to execution. As a good partner should, Zinc Marketing aims to be an extension of client marketing teams, …
Search Warrant & Kinaxis Win at the CMA Awards We’re thrilled to announce we just won CMA awards in 3 different categories: Innovative Media, Marketing Technology, and LinkedIn B2B Marketing. The Canadian Marketing Association (CMA) recognizes the best in Canadian Marketing annually with the CMA Awards. The Innovative Media award celebrates successful marketers who reimagined …
Search Warrant Named a CMA Awards Finalist The Canadian Marketing Association (CMA) recognizes the best in Canadian Marketing annually with the CMA Awards. Search Warrant is proud to have been named a Finalist in three categories. Search Warrant was named a finalist in Innovative Media, Marketing Technology and LinkedIn B2B Marketing. Finalists for the Innovative …
Is your content unhelpful? Repent! A new Google algorithm is at hand Authentic web masters and publishers rejoice! Aggregators and rank chasers, beware: there’s a new Google algorithm in town, it’s the Helpful Content Update… What is the Helpful Content Update? As you may intuit from the name, Google just published an update to its …
Is your content unhelpful? Repent! A new Google algorithm is at hand Read More »
