Google’s AI Search Changes: What They Mean for Tourism Marketers On May 19, Google announced what it calls the biggest upgrade to the Search box in more than 25 years. The short version: Search is becoming less like a list of links and more like an AI-powered planning assistant. For tourism marketers, that is a […]
Tourism Marketing After Google’s AI Overhaul Read More »
Changes to Google’s organic algorithm, and the Google Ads platform, and even the search results page we see every day, happen often and don’t always amount to much for you. Google Search Generative Experience (SGE) has the potential to make a lot more ripples so you owe it to yourself to be aware of it before it
AI Hits Your Search Results in May (Google SGE) – What to Do? Read More »
VisitKingston.ca achieved a significant increase in organic search traffic and improved lead generation for Kingston’s tourism sector by rebuilding its website with integrated SEO strategies and implementing targeted PPC campaigns.
Tourism Kingston Builds Winning Digital Program – A Kingston PPC & SEO Success Story Read More »
Never Thought About Using Google Audiences? Think Again. Often overlooked by Google Ads beginners, Google Audiences is an important feature of Google Ads. Not only can it provide insight into who you should target, but you can target specific audiences for regular and remarketing ad campaigns, delivering a high conversion rate. 1. Leverage All Your
Never Thought About Using Google Audiences? Think Again. Read More »
Web Accessibility is Good SEO Too! Although Google doesn’t directly consider website accessibility for its search algorithm, it does consider page experience. By making your website accessible for all users, you’ll improve their page experience and therefore, SEO. What is Website Accessibility? Here is a great summary of website accessibility we found on Wikipedia: Web
Web Accessibility is Good SEO Too! Read More »
9x Global Search Awards Finalist – Hip, Hip, Hooray! The news is in and we’re gob smacked! The judges for the Global Search Awards acknowledge Search Warrant as a finalist across 9 challenging categories. That’s a record for this little band of dangerous digital marketers. Here are the nine bouts in which we’re squaring off
9x Global Search Awards Finalist – Hip, Hip, Hooray! Read More »
Come July 1, 2023, the bell tolls for Google’s Universal Analytics (UA).
Google Uses the Stick Approach for Google Analytics 4 Read More »
5 Ways to Improve Your Google Ad Rank The underlying secret to cracking the Google Ads code is to understand what Google wants. And what does Google want? They want ad relevance for what their searchers are searching for. Below, we explain why Ad Rank is important, how Google determines Ad Rank, and how you
5 Ways to Improve Your Google Ad Rank Read More »
Search Warrant & Zinc Marketing, Tango! Search Warrant welcomes Zinc Marketing to its team of B2B marketing dance partners. Let us tell you why… The truth talkers over at Zinc Marketing specialize in B2B Marketing from planning to execution. As a good partner should, Zinc Marketing aims to be an extension of client marketing teams,
Search Warrant & Zinc Marketing, Tango! Read More »
Say Goodbye to Similar Audiences for Google Ads It is true. Google Ads no longer supports Similar Audiences (aka Similar Segments) in 2023. But there’s still hope. Google’s algorithm, plus some other key features will compensate for us… The Power of the Google Ads Similar Audience Capability Released back when digital privacy wasn’t a concept
Say Goodbye to Similar Audiences for Google Ads Read More »
