Global Search Awards Honour Search Warrant’s work with Kinaxis The judges’ decision is in: Search Warrant & Kinaxis are awarded Best Use of Search in the B2B PPC advertising category for small agencies for their collaboration with Kinaxis and successfully engaging elusive supply chain planners. We’re thrilled. We’re chuffed. And we want to tell you …
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Google Core Update May, 2022: What Happened? Fear Not, in SEO – Change is NormalSEO fans recognize a core update when they see one and Google publishes one a few times a year. The most recent one in May, 2022 is standard operating procedure and unless you’re among the few unlucky webmasters who saw a big drop, …
2022 Global Search Awards Get a Search Warrant The Global Search Awards has celebrated the best of PPC, SEO and content marketing around the globe for more than 10 years. This year, Search Warrant threw its hat in the ring too and we were very excited to learn we’re finalists in 5 categories! The Global …
How to host a winning virtual holiday event in 2020 In November the Search Warrant digital marketing team stepped outside its Search and PPC advertising comfort zone to throw a virtual holiday party for clients. To our surprise, it went better than even our stretch goals anticipated. We’re not event professionals but check out these …
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Don’t Keep Mum About Google’s MUM Google does it again! The world of search is abuzz with their latest Search innovation and that’s MUM. 1000x more powerful than Google’s BERT, MUM is Google’s latest language model incarnation that may help make Search Engine Optimizers a thing of the past. What is Google’s MUM? MUM stands …
Apple Stands for Privacy and it’s Making a Big Impact A titanic shift in online marketing dawns as Apple releases more privacy controls in response to consumer concerns about privacy. This will continue to impact marketing as we know it today and we think the changes are positive and shall be overcome. There’s no going …
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Canadian Search Awards Honours Search Warrant We won! Across multiple categories we won twice on top of 3 finalist nods at the Canadian Search Awards! It has been a tough year for everyone and this is welcome validation from a “jury of our peers”. Thank you clients! Without you, we wouldn’t be glowing and flushed …
Apple Changes the Way Digital Advertising is Played Last month, Apple rolled out their new AppTracking Transparency policies with the iOS 14 .5 update. Companies like Facebook fought the move. But we think Apple’s policies are here to stay and are likely the wave of the future. Digital Advertising will never be the same. But …
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Guess who won Best Use of Search? 🙂 We’re thrilled to announce that we just won Best Use of Search – Travel/Leisure for our work with Tourism Kingston at the Canadian Search Awards! What are the Canadian Search Awards? It’s the premier award celebration of SEO, PPC and Content marketing. This year is the first …
The Case for SEO During COVID-19 COVID-19 is impacting consumer behavior, which is impacting search behavior. Some industries have gone up and some industries have gone down. Internet usage is setting records. According to Statista, 27% of Americans say they have deliberately purchased hygiene products online rather than offline because of the crisis, and 31% …
