The Case for SEO During COVID-19 COVID-19 is impacting consumer behavior, which is impacting search behavior. Some industries have gone up and some industries have gone down. Internet usage is setting records. According to Statista, 27% of Americans say they have deliberately purchased hygiene products online rather than offline because of the crisis, and 31% …
Guess Who is a Finalist for the Canadian Search Awards 2020? While it’s their first year in Canada, the Search Awards started across the pond in the U.K. when founder Nicky Wake noticed that there wasn’t a dedicated awards ceremony to recognize the best in search marketing. Now, it’s the premier award in celebration of …
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Improve SEO and PPC with Google Star Ratings People trust Google Star Ratings. Seen as objective and credible, Google Star Ratings help people understand the likely experience they’ll receive from the product or service. Which is why whether your rating is high or low or whether you have a rating or not can impact click-through …
Get to Know the California Consumer Privacy Act (CCPA) California Consumer Privacy Act (CCPA) is fundamentally concerned with consumers’ privacy and the selling of private data. It requires companies to notify consumers that they are collecting personal data, the intent of that personal data collection, and if that personal data will be sold. Companies are …
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“You’re better than best-in-class”, according to Google 😊 As strong silent types, we’re not ones to brag. But when Google says you’re “better than best-in-class”… Rated against our agency peers, Search Warrant came out on top, according to Google’s rating system. For our overall skills as an agency, we rated 16.8% higher than their best-in-class …
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5 Tips for Managing Yelp Reviews So, you listened to when we said how important online reviews were for SEO and you claimed your Google My Business and your Yelp profile. Congratulations! Now, you’re in the business of managing customer feedback. Below are five tips to make you more successful. But before that, first, I …
Responsive Search Ads, Dynamic Ads and Ad Suggestions Are Google and Bing trying to make digital marketers an endangered species? Recently, Google rolled out Responsive Search Ads, which depend heavily on machine learning and reduce a great deal of work around testing for the advertiser. Arguably, both companies have moved towards more machine-generated ad types …
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Alphabet Wins Big with CIRA Campaign We’re thrilled to announce that our partner, Alphabet Creative, won the prestigious Platinum SIA Marketing Effectiveness Award for a campaign—Choose Canada—they created and on which we collaborated for our mutual client the CIRA (Canadian Internet Registration Authority). For the last 25 years, the Summit International Awards have been honoring …
Optimize for Local with Google My Business If you haven’t heard of Google My Business (GMB), you need to listen up. It has become the leading business directory, an interstitial page that appears before people get to your website. It won’t replace your website but GMB aims to give most of the pertinent info that …
3 Big Reasons You Should Engage in Brand Bidding Perhaps your budget is slim or your executives require you to justify all spending. Whatever the cause, here are 3 big reasons why you should continue to budget dollars on your own brand keywords. Dominate Your SERP and Block Competitors Your competitors would love to steal …
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