Get to Know the California Consumer Privacy Act (CCPA)
California Consumer Privacy Act (CCPA) is fundamentally concerned with consumers’ privacy and the selling of private data. It requires companies to notify consumers that they are collecting personal data, the intent of that personal data collection, and if that personal data will be sold. Companies are also required to provide an opt-out for the collection of data as well as the ability to delete all personal data that the company holds.
In a nutshell, if your for-profit company has over 25 million in gross annual revenue, buys or sells the personal data of 50,000 or more California consumers (including for advertising), or earns more than half your revenue from selling said personal data, you will need to be in compliance with the CCPA or you can be fined or sued.
If you are already in compliance with the General Data Protection Regulation (GDPR) from the European Union, then you are mostly in compliance with the CCPA too. There are some differences though between the two, including who is covered, financial penalties and what constitutes personal data.
Although we are experts in SEO, we’re not experts in the law, so please consult your legal counsel to ensure your site is compliant.
Here are some articles and websites for further reading:
Californians for Consumer Privacy
The California Consumer Privacy Act (CCPA) Wikipedia Entry
California’s Privacy Act: What you need to know now
California Consumer Privacy Act (CCPA): What you need to know to be compliant
Comparing Privacy Laws: GDPR vs CCPA