Say Goodbye to Third-Party Cookies. Why Should We Care? There’s an unwritten agreement in place between advertisers, publishers and consumers of content, whether that content is on TV, magazines or the web. That agreement is that we get to consume content for free (or cheaply) and in exchange, that content creation and publication is paid …
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Google Transforms Search by Putting People First Although our business is SEO, for many years now we’ve advised clients that if you want search algorithms to like you, you need to focus on people first. If you write for search algorithms rather than people, neither are going to end up liking your content much. With …
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5 Tips to Optimize for Voice Search and Achieve Position Zero Voice search is one of the most important topics in the search industry today. And with good reason. It’s estimated that by 2023, the use of voice assistants will triple to 8 billion. It’s imperative that marketers optimize their content for voice search. However, …
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5 Writing Tips to Optimize for Voice Search The secret to writing for voice search is to understand the “Why.” Why do a majority of people prefer searching by voice over typing queries? It’s really not a complicated answer. Searching by voice is faster, easier, and more importantly, it allows someone to multi-task. And here …
3 Big Tips to Optimize Facebook for SEO In part 1 of our series, we told you 3 Big Reasons Why Facebook Matters for SEO and now, we want to give you some tips on how to optimize your Facebook marketing tactics to impact SEO positively. Here are 3 tips… #1 Optimize Your Facebook Profile …
Google Raises Prices for U.K., Turkey and Austria As Newton’s Third Law is: For every action, there is an equal and opposite reaction. And so it goes in the digital sphere… On November 1st, Google will be raising its fees for ads served in the United Kingdom, Turkey and Austria. Why? Due to the increased …
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5 Big Reasons You Should Try Video Advertising Watching videos on the internet has come a long way since they first appeared. And the acceptability and popularity of watching videos online for education, information and entertainment is only increasing. YouTube has over 2 billion users. Facebook, Instagram and LinkedIn both allow videos, and you’re not …
Google Embraces Privacy Issues And Won’t Let Go First, Google introduced privacy controls for Chrome, then they built the privacy sandbox, and now they announced that they will phase out third-party cookies over the next two years. But how will that impact digital advertising? Google is not the first to do it, in fact, they …
How to Get an Edge When Paid Search is Highly Competitive Are you seeing CPC costs rising? Are you facing more and more competition for the same keywords? Are even your longtail keywords causing you to hit the limit of your allowable spend? If you’ve optimized your Paid Search program, then, to get that competitive …
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Novel Dilemmas Demand Novel Responses How should digital marketers respond to the pandemic? The right answer hinges on your industry and geography but there are only three fundamental responses. Choose poorly, and you open yourself to well-earned evisceration in the court of public opinion led by Reddit zealots. Choose wisely and MBA students will review …
