Marc Rand

Say Goodbye to Third-Party Cookies. Why Should We Care?

Say Goodbye to Third-Party Cookies. Why Should We Care? There’s an unwritten agreement in place between advertisers, publishers and consumers of content, whether that content is on TV, magazines or the web. That agreement is that we get to consume content for free (or cheaply) and in exchange, that content creation and publication is paid

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5 Tips to Optimize for Voice Search and Achieve Position Zero

5 Tips to Optimize for Voice Search and Achieve Position Zero Voice search is one of the most important topics in the search industry today. And with good reason. It’s estimated that by 2023, the use of voice assistants will triple to 8 billion. It’s imperative that marketers optimize their content for voice search. However,

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5 Big Reasons You Should Try Video Advertising

5 Big Reasons You Should Try Video Advertising Watching videos on the internet has come a long way since they first appeared. And the acceptability and popularity of watching videos online for education, information and entertainment is only increasing. YouTube has over 2 billion users. Facebook, Instagram and LinkedIn both allow videos, and you’re not

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