10 Tips for LinkedIn B2B Marketing Success As the most trusted social network and the place where 630 million Professionals are seen, LinkedIn is a B2B marketer’s dream. In our first blog in this series, we discussed why LinkedIn is the place to be for B2B marketing. Now, we’d like to share with you our […]
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6 Reasons LinkedIn is Great for B2B Marketing Did you know LinkedIn is the oldest social network, having started in 2003? And it’s still going strong. LinkedIn is one of the world’s top 10 fastest growing brands. And with good reason. As the most trusted social media platform in the world for over 5 years
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Search Warrant Summer Summit Goes to Kingston! All aboard for Kingston! The Search Warrant team may work from home a lot but getting together is important too. So they booked the first annual Search Warrant Summer Summit and headed for Kingston, Ontario. The team hailed from all over for two days of great food, drink,
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Say Goodbye to Third-Party Cookies. Why Should We Care? There’s an unwritten agreement in place between advertisers, publishers and consumers of content, whether that content is on TV, magazines or the web. That agreement is that we get to consume content for free (or cheaply) and in exchange, that content creation and publication is paid
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Google Transforms Search by Putting People First Although our business is SEO, for many years now we’ve advised clients that if you want search algorithms to like you, you need to focus on people first. If you write for search algorithms rather than people, neither are going to end up liking your content much. With
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5 Tips to Optimize for Voice Search and Achieve Position Zero Voice search is one of the most important topics in the search industry today. And with good reason. It’s estimated that by 2023, the use of voice assistants will triple to 8 billion. It’s imperative that marketers optimize their content for voice search. However,
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5 Writing Tips to Optimize for Voice Search The secret to writing for voice search is to understand the “Why.” Why do a majority of people prefer searching by voice over typing queries? It’s really not a complicated answer. Searching by voice is faster, easier, and more importantly, it allows someone to multi-task. And here
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3 Big Tips to Optimize Facebook for SEO In part 1 of our series, we told you 3 Big Reasons Why Facebook Matters for SEO and now, we want to give you some tips on how to optimize your Facebook marketing tactics to impact SEO positively. Here are 3 tips… #1 Optimize Your Facebook Profile
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Google Raises Prices for U.K., Turkey and Austria As Newton’s Third Law is: For every action, there is an equal and opposite reaction. And so it goes in the digital sphere… On November 1st, Google will be raising its fees for ads served in the United Kingdom, Turkey and Austria. Why? Due to the increased
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5 Big Reasons You Should Try Video Advertising Watching videos on the internet has come a long way since they first appeared. And the acceptability and popularity of watching videos online for education, information and entertainment is only increasing. YouTube has over 2 billion users. Facebook, Instagram and LinkedIn both allow videos, and you’re not
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