Now Over 50% of Google Searches are Zero-Click In the search world, shocking news has just been released that the SparkToro study found 50.33% of Google Searches resulted in Zero-Click, meaning once they landed on the Search Engine Results Page (SERP), people didn’t bother to click through to any other site, they just read the …
Responsive Search Ads, Dynamic Ads and Ad Suggestions Are Google and Bing trying to make digital marketers an endangered species? Recently, Google rolled out Responsive Search Ads, which depend heavily on machine learning and reduce a great deal of work around testing for the advertiser. Arguably, both companies have moved towards more machine-generated ad types …
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What’s Behind the Scenes of Successful Destination Marketing Strategies? In Part 2 of this blog series on Destination Marketing, we focus on strategies for improving Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising (want to know how potential travellers behave? Read Part 1 of this blog series). This is not to say that other tactics …
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What’s So Different About Destination Marketing? Destination Marketing involves promoting and encouraging travel to desired locations. The primary objective is to increase visitors and make your consumers interested in your location before they arrive. In Part 1 of this blog series on Destination Marketing, we delve into what really makes destination marketing so different: human …
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3 Big Reasons You Should Engage in Brand Bidding Perhaps your budget is slim or your executives require you to justify all spending. Whatever the cause, here are 3 big reasons why you should continue to budget dollars on your own brand keywords. Dominate Your SERP and Block Competitors Your competitors would love to steal …
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What’s the Deal With Ad Frequency? 5 to 9 Touches In traditional advertising a person needs to see your ad about five times for it to influence his or her purchasing decisions (either positive or negative). Online advertising, on the other hand, needs much more. A study by the global marketing research firm Nielsen, found …
3 Reasons PPC and SEO Work Better Together They also rely on the same medium and use some of the same tactical elements – keywords and search engines. So it makes sense to combine the two, regardless of whether your current PPC and SEO teams function separately. As the reasons that we outline below will …
What’s New for Marketers with Google in 2018? Before we get into what’s new in feature land, let’s talk about the name change. After almost 20 years, Google is making changes to the names of its products as well as integrating them. Google AdWords is now Google Ads. DoubleClick and Google Analytics 360 Suite are …
SEM Ads: Branding vs. Demand Generation Branding: This strategy is about defining your place in the minds of your consumers, and letting them know that you exist. You cannot sell products or services to people if they don’t know that you exist and what you do. Unlike demand-generation, with branding there is no direct connection …
I’m paying for it. So why can’t I find my PPC Ads? Did You Plug it In? Check the Basics First Just like in real life, before you call the repairman, you need to make sure you’ve plugged it in, and the same goes for PPC advertising. Check the very basics first, including: Campaign, ad …
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