Google SERP Gets a New Look and Feel This Google SERP re-design is a big one. All search engine results will get a flavicon, which ranges from a company logo to a type (i.e. pdf icon, LinkedIn icon) or to a new ad black label. Although it’s been live for several months on mobile, it …
5 Ways to Increase Page Speed Page Speed is important. Slow-to-load pages will impact your bottom line far more than the time and cost to increase their speed. Having a page load—whether mobile or desktop versions of your website—in under 3 seconds is a must. Don’t stop at 3 seconds though, if you can have …
Why is Page Speed so Important? Page Speed has been a Google search engine ranking factor for desktop search since 2010 and just last year, Google announced that Page Speed will be a ranking factor for mobile search as well. Google deems page speed so important that they provide—free of charge—a place whereby you can …
Google Tests New Google Ads Lead Extension Google is rolling out a new lead form extension for Google Ads that we think may finally turn mobile into a B2B lead generator instead of just a list builder. Although the new feature is in Beta right now—and we don’t yet have the capabilities to test it—we …
5 Tips to Optimize for Google’s Featured Snippets Featured Snippets have been around for quite some time, but they are increasingly impacting the success of brands for good or for bad. This recent study from SparkToro found 50.33% of Google Searches are Zero-Click, meaning they end on the search engine results page (SERP) without someone …
5 Tips to Optimize for Google’s Featured Snippets Read More »
Now Over 50% of Google Searches are Zero-Click In the search world, shocking news has just been released that the SparkToro study found 50.33% of Google Searches resulted in Zero-Click, meaning once they landed on the Search Engine Results Page (SERP), people didn’t bother to click through to any other site, they just read the …
4 Link Building Strategies to Help Increase Your Rank Although Google views authoritative and relevant links as an important ranking signal for search, they continually suggest to people that they should focus on building great content rather than great links. And they’re right, great content is extremely important, without it, the links won’t matter. But, …
4 Link Building Strategies to Help Increase Your Rank Read More »
5 Ways to Mobile-ize your SEO Strategy “74% of people own a smartphone, and people now own an average of 3.3 connected devices. Worldwide, we spend an average of almost two hours per day on mobile…When they have an I-want-to-know or a I-want-to-buy moment, they turn to their smartphones or tablets and engage with the …
Search Engine Land Releases New SEO Periodic Table This year marks the fourth time that Search Engine Land has released their Periodic Table of SEO Ranking factors. Way back in 2011, Search Engine Land created the Periodic Table of SEO Ranking Factors to clarify SEO to professionals and novices, removing the belief that SEO was …
Search Engine Land Releases New SEO Periodic Table Read More »
I’m Actioning SEO. So Why Has My Search Rank Dropped? Before reacting, first it’s best to take a look at the basics, meaning, let’s look at the other more natural reasons your search rank could drop. Could it just be a regular fluctuation? Just wait a few days and see if your rank bounces back …
I’m Actioning SEO. So Why Has My Search Rank Dropped? Read More »
