Should You Worry About Negative SEO? Much blog space has been devoted to how to prevent Negative SEO. Just about as much blog space has also been devoted to whether it’s really something companies should be concerned about. Google, who wants to prevent Negative SEO as much as anyone (as their goal is the delivery …
5 Tips for Managing Yelp Reviews So, you listened to when we said how important online reviews were for SEO and you claimed your Google My Business and your Yelp profile. Congratulations! Now, you’re in the business of managing customer feedback. Below are five tips to make you more successful. But before that, first, I …
What’s Behind the Scenes of Successful Destination Marketing Strategies? In Part 2 of this blog series on Destination Marketing, we focus on strategies for improving Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising (want to know how potential travellers behave? Read Part 1 of this blog series). This is not to say that other tactics …
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What’s So Different About Destination Marketing? Destination Marketing involves promoting and encouraging travel to desired locations. The primary objective is to increase visitors and make your consumers interested in your location before they arrive. In Part 1 of this blog series on Destination Marketing, we delve into what really makes destination marketing so different: human …
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Optimize for Local with Google My Business If you haven’t heard of Google My Business (GMB), you need to listen up. It has become the leading business directory, an interstitial page that appears before people get to your website. It won’t replace your website but GMB aims to give most of the pertinent info that …
3 Reasons PPC and SEO Work Better Together They also rely on the same medium and use some of the same tactical elements – keywords and search engines. So it makes sense to combine the two, regardless of whether your current PPC and SEO teams function separately. As the reasons that we outline below will …
Post Title Remember when mobile search first appeared and there was lots of hype that search was going to be revolutionized? It wasn’t though. It turned out that people mainly searched on their mobile the same way they searched on their desktop, by keywords. Mobile did, however, make more use of local search. The same …
What’s the Buzz About Voice Search? Although searching the internet by using your voice has been around for some time—in a fairly rudimentary form—it’s been picking up steam the last few years. With the introduction and proliferation of voice-powered technology as well as smart speakers (Google Home and Amazon Echo) and voice assistants (such as …
Why Invest Time in Getting Online Reviews? SEO. SEO. SEO. Online reviews. Every marketer’s dream and nightmare. They can be dreamy because they can give your product or services third-party credibility and make the sale for you. And of course, they can be a nightmare because if someone has a negative experience, the whole world …
Why Invest Time in Getting Online Reviews? SEO. SEO. SEO. Read More »
The Data Protection Rules are Changing in Europe Article 32 of the GDPR (EU General Data Protection Regulation) details that organizations must “ensure the ongoing confidentially, integrity, availability and resilience of processing systems and services.” According to Forbes, “When combined with Article 25, which mandates that data protection measures be implemented ‘by design and default’, it’s …
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