4 Link Building Strategies to Help Increase Your Rank Although Google views authoritative and relevant links as an important ranking signal for search, they continually suggest to people that they should focus on building great content rather than great links. And they’re right, great content is extremely important, without it, the links won’t matter. But, […]
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5 Ways to Mobile-ize your SEO Strategy “74% of people own a smartphone, and people now own an average of 3.3 connected devices. Worldwide, we spend an average of almost two hours per day on mobile…When they have an I-want-to-know or a I-want-to-buy moment, they turn to their smartphones or tablets and engage with the
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Search Engine Land Releases New SEO Periodic Table This year marks the fourth time that Search Engine Land has released their Periodic Table of SEO Ranking factors. Way back in 2011, Search Engine Land created the Periodic Table of SEO Ranking Factors to clarify SEO to professionals and novices, removing the belief that SEO was
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I’m Actioning SEO. So Why Has My Search Rank Dropped? Before reacting, first it’s best to take a look at the basics, meaning, let’s look at the other more natural reasons your search rank could drop. Could it just be a regular fluctuation? Just wait a few days and see if your rank bounces back
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Should You Worry About Negative SEO? Much blog space has been devoted to how to prevent Negative SEO. Just about as much blog space has also been devoted to whether it’s really something companies should be concerned about. Google, who wants to prevent Negative SEO as much as anyone (as their goal is the delivery
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5 Tips for Managing Yelp Reviews So, you listened to when we said how important online reviews were for SEO and you claimed your Google My Business and your Yelp profile. Congratulations! Now, you’re in the business of managing customer feedback. Below are five tips to make you more successful. But before that, first, I
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What’s Behind the Scenes of Successful Destination Marketing Strategies? In Part 2 of this blog series on Destination Marketing, we focus on strategies for improving Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising (want to know how potential travellers behave? Read Part 1 of this blog series). This is not to say that other tactics
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What’s So Different About Destination Marketing? Destination Marketing involves promoting and encouraging travel to desired locations. The primary objective is to increase visitors and make your consumers interested in your location before they arrive. In Part 1 of this blog series on Destination Marketing, we delve into what really makes destination marketing so different: human
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Optimize for Local with Google My Business If you haven’t heard of Google My Business (GMB), you need to listen up. It has become the leading business directory, an interstitial page that appears before people get to your website. It won’t replace your website but GMB aims to give most of the pertinent info that
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3 Reasons PPC and SEO Work Better Together They also rely on the same medium and use some of the same tactical elements – keywords and search engines. So it makes sense to combine the two, regardless of whether your current PPC and SEO teams function separately. As the reasons that we outline below will
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