3 Reasons PPC and SEO Work Better Together They also rely on the same medium and use some of the same tactical elements – keywords and search engines. So it makes sense to combine the two, regardless of whether your current PPC and SEO teams function separately. As the reasons that we outline below will […]
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Post Title Remember when mobile search first appeared and there was lots of hype that search was going to be revolutionized? It wasn’t though. It turned out that people mainly searched on their mobile the same way they searched on their desktop, by keywords. Mobile did, however, make more use of local search. The same
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What’s the Buzz About Voice Search? Although searching the internet by using your voice has been around for some time—in a fairly rudimentary form—it’s been picking up steam the last few years. With the introduction and proliferation of voice-powered technology as well as smart speakers (Google Home and Amazon Echo) and voice assistants (such as
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Why Invest Time in Getting Online Reviews? SEO. SEO. SEO. Online reviews. Every marketer’s dream and nightmare. They can be dreamy because they can give your product or services third-party credibility and make the sale for you. And of course, they can be a nightmare because if someone has a negative experience, the whole world
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The Data Protection Rules are Changing in Europe Article 32 of the GDPR (EU General Data Protection Regulation) details that organizations must “ensure the ongoing confidentially, integrity, availability and resilience of processing systems and services.” According to Forbes, “When combined with Article 25, which mandates that data protection measures be implemented ‘by design and default’, it’s
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Google Rolls Out a New Search Console Starting January 8th, Google began rolling out its new Search Console to select web site owners. he new search console will: Bring more actionable insights to prominence, with new reports, helping you improve monitoring of your traffic. Help Google crawl the site. Deliver an interaction model that helps
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Update: Google Increases, er, Now Decreases Snippet Length So, we wrote this amazing blog post (which we’ve now deleted the copy) about how Google increased its snippet length. And then a few months later, Google decreased its snippet length to about 156 characters (917 pixels) including spaces. According to Search Engine Land Danny Sullivan of
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The Best SEM Statistics Roundup for 2017 We’re impressed. Smart Insights delivers the best SEM performance roundup of statistics we’ve seen this year. Smart Insights rounds up the best statistics in 2017 for Search Engine Marketing and we wanted to share this information with you. The statistics cover the general info about search (where, how
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Doing business on the web? Chrome 62 may push you to a secure server Chrome 62 is coming. What does that mean for you? In mid-August, Google Search Console sent out an email to every webmaster who collects email or credit card information on a non-secure HTTP page. That email was entitled “Chrome will show
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Why Care About Google Ad Extension Locations? https://youtu.be/29t6-oRB3eY Overview In this brief 50 second video, learn about what Google Ad Extension Locations are and why you should care. Transcript (Sean Rucko speaking) So today we’re going to spend some time talking about AdWords ad extensions. Now, you may ask, why are ad extensions important to
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