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Update: Google Increases, er, Now Decreases Snippet Length

So, we wrote this amazing blog post (which we’ve now deleted the copy) about how Google increased its snippet length. And then a few months later, Google decreased its snippet length to about 156 characters (917 pixels) including spaces. According to Search Engine Land Danny Sullivan of Google wrote: Our search snippets are now shorter on average than in recent weeks.” He added that they are now “…slightly longer than before a change we made last December.”

We never did see any studies showing whether the longer snippet increased traffic. We suppose after a few months Google decided the benefit was nil (and one can assume that less results per page became an issue), so they changed it back.

30 Burke, Guelph, ON, N1L 1J2, Canada

info@searchwarrant.ca