Improve SEO and PPC with Google Star Ratings People trust Google Star Ratings. Seen as objective and credible, Google Star Ratings help people understand the likely experience they’ll receive from the product or service. Which is why whether your rating is high or low or whether you have a rating or not can impact click-through […]
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Google Embraces Privacy Issues And Won’t Let Go First, Google introduced privacy controls for Chrome, then they built the privacy sandbox, and now they announced that they will phase out third-party cookies over the next two years. But how will that impact digital advertising? Google is not the first to do it, in fact, they
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I Actioned SEO & SEM. So, Why Haven’t Conversions Grown? You’ve come to us and you’ve done everything we recommended. Your SEO and SEM programs are now driving significant traffic to your site. More traffic than you’ve ever seen before. And yet, this hasn’t translated into increased conversions and sales. Not to worry. We’ve seen
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5 Tips to Improve PDFs for SEO It recently hit the SEO news that Google has started pulling content from PDFs for their featured snippets. Although Google has been indexing PDFs since 2001, most marketers still don’t realize it and therefore, are missing an important opportunity to increase their website rank and deliver PDF content
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5 Ways to Increase Your Rank on YouTube with SEO for Videos YouTube is the second most visited website in the world and the second largest search engine in the world. There are over one billion hours of videos watched every day. It’s easy to understand why YouTube is so popular; videos are entertaining, engaging,
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Google SERP Gets a New Look and Feel This Google SERP re-design is a big one. All search engine results will get a flavicon, which ranges from a company logo to a type (i.e. pdf icon, LinkedIn icon) or to a new ad black label. Although it’s been live for several months on mobile, it
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5 Ways to Increase Page Speed Page Speed is important. Slow-to-load pages will impact your bottom line far more than the time and cost to increase their speed. Having a page load—whether mobile or desktop versions of your website—in under 3 seconds is a must. Don’t stop at 3 seconds though, if you can have
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Why is Page Speed so Important? Page Speed has been a Google search engine ranking factor for desktop search since 2010 and just last year, Google announced that Page Speed will be a ranking factor for mobile search as well. Google deems page speed so important that they provide—free of charge—a place whereby you can
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Google Tests New Google Ads Lead Extension Google is rolling out a new lead form extension for Google Ads that we think may finally turn mobile into a B2B lead generator instead of just a list builder. Although the new feature is in Beta right now—and we don’t yet have the capabilities to test it—we
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5 Tips to Optimize for Google’s Featured Snippets Featured Snippets have been around for quite some time, but they are increasingly impacting the success of brands for good or for bad. This recent study from SparkToro found 50.33% of Google Searches are Zero-Click, meaning they end on the search engine results page (SERP) without someone
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