AI isn’t breaking SEO — it’s rewarding what’s always worked. The Pinocchio Principle explains why writing for humans has always been the best long-term SEO strategy, and how AI search is finally catching up.
The Pinocchio Principle Read More »
Artificial Intelligence isn’t killing SEO — it’s reshaping it. As AI-powered search platforms like ChatGPT, Google SGE, and Gemini shift how users access information, brands are realizing that traditional SEO playbooks aren’t enough.
The good news?
For organizations grounded in ethical, fundamentals-driven SEO, AI represents opportunity — not disruption.
SEO Excellence Meets AI Read More »
Smart SEO boosted rankings, clicks, and engagement—proving that local content can outperform giants with the right optimization strategy.
How Visit Kingston Beat TripAdvisor with SEO Read More »
How is your website affected when Google makes an algorithm update? Sample client SEO dashboard showing the impact of Google’s March 2024 spam update using statistical analysis along with a business summary for clients to understand. Navigating the Complexity of SEO For years, small to medium business owners have grappled with the volatile nature of
A new SEO Dashboard Read More »
Changes to Google’s organic algorithm, and the Google Ads platform, and even the search results page we see every day, happen often and don’t always amount to much for you. Google Search Generative Experience (SGE) has the potential to make a lot more ripples so you owe it to yourself to be aware of it before it
AI Hits Your Search Results in May (Google SGE) – What to Do? Read More »
Klipfolio achieved a significant increase in organic traffic and a higher volume of quality leads while reducing cost per lead through optimized SEO and PPC strategies.
More Leads & Better Quality with PPC Advertising & SEO: A Klipfolio Success Story Read More »
Kinaxis enhanced their SEO strategy with search-friendly pillar pages, leading to improved Google rankings for 83% of new pages and 2,000 additional high-intent organic visitors per month.
$60,000 Annual Win for SEO: A Kinaxis Success Story Read More »
Never Thought About Using Google Audiences? Think Again. Often overlooked by Google Ads beginners, Google Audiences is an important feature of Google Ads. Not only can it provide insight into who you should target, but you can target specific audiences for regular and remarketing ad campaigns, delivering a high conversion rate. 1. Leverage All Your
Never Thought About Using Google Audiences? Think Again. Read More »
Web Accessibility is Good SEO Too! Although Google doesn’t directly consider website accessibility for its search algorithm, it does consider page experience. By making your website accessible for all users, you’ll improve their page experience and therefore, SEO. What is Website Accessibility? Here is a great summary of website accessibility we found on Wikipedia: Web
Web Accessibility is Good SEO Too! Read More »
Is your content unhelpful? Repent! A new Google algorithm is at hand Authentic web masters and publishers rejoice! Aggregators and rank chasers, beware: there’s a new Google algorithm in town, it’s the Helpful Content Update… What is the Helpful Content Update? As you may intuit from the name, Google just published an update to its
Is your content unhelpful? Repent! A new Google algorithm is at hand Read More »
