Apple Stands for Privacy and it’s Making a Big Impact A titanic shift in online marketing dawns as Apple releases more privacy controls in response to consumer concerns about privacy. This will continue to impact marketing as we know it today and we think the changes are positive and shall be overcome. There’s no going […]
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Canadian Search Awards Honours Search Warrant We won! Across multiple categories we won twice on top of 3 finalist nods at the Canadian Search Awards! It has been a tough year for everyone and this is welcome validation from a “jury of our peers”. Thank you clients! Without you, we wouldn’t be glowing and flushed
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Apple Changes the Way Digital Advertising is Played Last month, Apple rolled out their new AppTracking Transparency policies with the iOS 14 .5 update. Companies like Facebook fought the move. But we think Apple’s policies are here to stay and are likely the wave of the future. Digital Advertising will never be the same. But
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Guess who won Best Use of Search? 🙂 We’re thrilled to announce that we just won Best Use of Search – Travel/Leisure for our work with Tourism Kingston at the Canadian Search Awards! What are the Canadian Search Awards? It’s the premier award celebration of SEO, PPC and Content marketing. This year is the first
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The Case for SEO During COVID-19 COVID-19 is impacting consumer behavior, which is impacting search behavior. Some industries have gone up and some industries have gone down. Internet usage is setting records. According to Statista, 27% of Americans say they have deliberately purchased hygiene products online rather than offline because of the crisis, and 31%
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Guess Who is a Finalist for the Canadian Search Awards 2020? While it’s their first year in Canada, the Search Awards started across the pond in the U.K. when founder Nicky Wake noticed that there wasn’t a dedicated awards ceremony to recognize the best in search marketing. Now, it’s the premier award in celebration of
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Improve SEO and PPC with Google Star Ratings People trust Google Star Ratings. Seen as objective and credible, Google Star Ratings help people understand the likely experience they’ll receive from the product or service. Which is why whether your rating is high or low or whether you have a rating or not can impact click-through
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Get to Know the California Consumer Privacy Act (CCPA) California Consumer Privacy Act (CCPA) is fundamentally concerned with consumers’ privacy and the selling of private data. It requires companies to notify consumers that they are collecting personal data, the intent of that personal data collection, and if that personal data will be sold. Companies are
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Google Tests New Google Ads Lead Extension Google is rolling out a new lead form extension for Google Ads that we think may finally turn mobile into a B2B lead generator instead of just a list builder. Although the new feature is in Beta right now—and we don’t yet have the capabilities to test it—we
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“You’re better than best-in-class”, according to Google 😊 As strong silent types, we’re not ones to brag. But when Google says you’re “better than best-in-class”… Rated against our agency peers, Search Warrant came out on top, according to Google’s rating system. For our overall skills as an agency, we rated 16.8% higher than their best-in-class
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