Changes to Google’s organic algorithm, and the Google Ads platform, and even the search results page we see every day, happen often and don’t always amount to much for you. Google Search Generative Experience (SGE) has the potential to make a lot more ripples so you owe it to yourself to be aware of it before it …
AI Hits Your Search Results in May (Google SGE) – What to Do? Read More »
Klipfolio Grows Leads & Cuts Costs with Polished PPC Advertising Organizations depend on “always on, always visible” Klipfolio dashboards to turn data from myriad sources into the right key indicators for monitoring their performance. And with lead generation almost exclusively inbound, Klipfolio depends on a search-optimized website and pay-per-click (PPC) advertising to fuel its growth. …
More Leads & Better Quality with PPC Advertising & SEO: A Klipfolio Success Story Read More »
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Never Thought About Using Google Audiences? Think Again. Often overlooked by Google Ads beginners, Google Audiences is an important feature of Google Ads. Not only can it provide insight into who you should target, but you can target specific audiences for regular and remarketing ad campaigns, delivering a high conversion rate. 1. Leverage All Your …
Never Thought About Using Google Audiences? Think Again. Read More »
Web Accessibility is Good SEO Too! Initial Paragraph Here is a great summary of website accessibility we found on Wikipedia: Web accessibility, or eAccessibility is the inclusive practice of ensuring there are no barriers that prevent interaction with, or access to, websites on the world wide web by people with physical disabilities, situational disabilities, and …
Is your content unhelpful? Repent! A new Google algorithm is at hand Authentic web masters and publishers rejoice! Aggregators and rank chasers, beware: there’s a new Google algorithm in town, it’s the Helpful Content Update… What is the Helpful Content Update? As you may intuit from the name, Google just published an update to its …
Is your content unhelpful? Repent! A new Google algorithm is at hand Read More »
Google Core Update May, 2022: What Happened? Fear Not, in SEO – Change is NormalSEO fans recognize a core update when they see one and Google publishes one a few times a year. The most recent one in May, 2022 is standard operating procedure and unless you’re among the few unlucky webmasters who saw a big drop, …
Say Goodbye to Third-Party Cookies. Why Should We Care? There’s an unwritten agreement in place between advertisers, publishers and consumers of content, whether that content is on TV, magazines or the web. That agreement is that we get to consume content for free (or cheaply) and in exchange, that content creation and publication is paid …
Say Goodbye to Third-Party Cookies. Why Should We Care? Read More »
Don’t Keep Mum About Google’s MUM Google does it again! The world of search is abuzz with their latest Search innovation and that’s MUM. 1000x more powerful than Google’s BERT, MUM is Google’s latest language model incarnation that may help make Search Engine Optimizers a thing of the past. What is Google’s MUM? MUM stands …
Apple Changes the Way Digital Advertising is Played Last month, Apple rolled out their new AppTracking Transparency policies with the iOS 14 .5 update. Companies like Facebook fought the move. But we think Apple’s policies are here to stay and are likely the wave of the future. Digital Advertising will never be the same. But …
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