Google Raises Prices for U.K., Turkey and Austria As Newton’s Third Law is: For every action, there is an equal and opposite reaction. And so it goes in the digital sphere… On November 1st, Google will be raising its fees for ads served in the United Kingdom, Turkey and Austria. Why? Due to the increased …
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The Case for SEO During COVID-19 COVID-19 is impacting consumer behavior, which is impacting search behavior. Some industries have gone up and some industries have gone down. Internet usage is setting records. According to Statista, 27% of Americans say they have deliberately purchased hygiene products online rather than offline because of the crisis, and 31% …
5 Big Reasons You Should Try Video Advertising Watching videos on the internet has come a long way since they first appeared. And the acceptability and popularity of watching videos online for education, information and entertainment is only increasing. YouTube has over 2 billion users. Facebook, Instagram and LinkedIn both allow videos, and you’re not …
Improve SEO and PPC with Google Star Ratings People trust Google Star Ratings. Seen as objective and credible, Google Star Ratings help people understand the likely experience they’ll receive from the product or service. Which is why whether your rating is high or low or whether you have a rating or not can impact click-through …
Google Embraces Privacy Issues And Won’t Let Go First, Google introduced privacy controls for Chrome, then they built the privacy sandbox, and now they announced that they will phase out third-party cookies over the next two years. But how will that impact digital advertising? Google is not the first to do it, in fact, they …
How to Get an Edge When Paid Search is Highly Competitive Are you seeing CPC costs rising? Are you facing more and more competition for the same keywords? Are even your longtail keywords causing you to hit the limit of your allowable spend? If you’ve optimized your Paid Search program, then, to get that competitive …
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I Actioned SEO & SEM. So, Why Haven’t Conversions Grown? You’ve come to us and you’ve done everything we recommended. Your SEO and SEM programs are now driving significant traffic to your site. More traffic than you’ve ever seen before. And yet, this hasn’t translated into increased conversions and sales. Not to worry. We’ve seen …
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5 Tips to Improve PDFs for SEO It recently hit the SEO news that Google has started pulling content from PDFs for their featured snippets. Although Google has been indexing PDFs since 2001, most marketers still don’t realize it and therefore, are missing an important opportunity to increase their website rank and deliver PDF content …
5 Ways to Increase Your Rank on YouTube with SEO for Videos YouTube is the second most visited website in the world and the second largest search engine in the world. There are over one billion hours of videos watched every day. It’s easy to understand why YouTube is so popular; videos are entertaining, engaging, …
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Google SERP Gets a New Look and Feel This Google SERP re-design is a big one. All search engine results will get a flavicon, which ranges from a company logo to a type (i.e. pdf icon, LinkedIn icon) or to a new ad black label. Although it’s been live for several months on mobile, it …
