Google Core Update May, 2022: What Happened? Fear Not, in SEO – Change is NormalSEO fans recognize a core update when they see one and Google publishes one a few times a year. The most recent one in May, 2022 is standard operating procedure and unless you’re among the few unlucky webmasters who saw a big drop, […]
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Say Goodbye to Third-Party Cookies. Why Should We Care? There’s an unwritten agreement in place between advertisers, publishers and consumers of content, whether that content is on TV, magazines or the web. That agreement is that we get to consume content for free (or cheaply) and in exchange, that content creation and publication is paid
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Don’t Keep Mum About Google’s MUM Google does it again! The world of search is abuzz with their latest Search innovation and that’s MUM. 1000x more powerful than Google’s BERT, MUM is Google’s latest language model incarnation that may help make Search Engine Optimizers a thing of the past. What is Google’s MUM? MUM stands
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Apple Changes the Way Digital Advertising is Played Last month, Apple rolled out their new AppTracking Transparency policies with the iOS 14 .5 update. Companies like Facebook fought the move. But we think Apple’s policies are here to stay and are likely the wave of the future. Digital Advertising will never be the same. But
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Google Transforms Search by Putting People First Although our business is SEO, for many years now we’ve advised clients that if you want search algorithms to like you, you need to focus on people first. If you write for search algorithms rather than people, neither are going to end up liking your content much. With
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5 Tips to Optimize for Voice Search and Achieve Position Zero Voice search is one of the most important topics in the search industry today. And with good reason. It’s estimated that by 2023, the use of voice assistants will triple to 8 billion. It’s imperative that marketers optimize their content for voice search. However,
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5 Writing Tips to Optimize for Voice Search The secret to writing for voice search is to understand the “Why.” Why do a majority of people prefer searching by voice over typing queries? It’s really not a complicated answer. Searching by voice is faster, easier, and more importantly, it allows someone to multi-task. And here
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3 Big Tips to Optimize Facebook for SEO In part 1 of our series, we told you 3 Big Reasons Why Facebook Matters for SEO and now, we want to give you some tips on how to optimize your Facebook marketing tactics to impact SEO positively. Here are 3 tips… #1 Optimize Your Facebook Profile
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The Case for SEO During COVID-19 COVID-19 is impacting consumer behavior, which is impacting search behavior. Some industries have gone up and some industries have gone down. Internet usage is setting records. According to Statista, 27% of Americans say they have deliberately purchased hygiene products online rather than offline because of the crisis, and 31%
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Improve SEO and PPC with Google Star Ratings People trust Google Star Ratings. Seen as objective and credible, Google Star Ratings help people understand the likely experience they’ll receive from the product or service. Which is why whether your rating is high or low or whether you have a rating or not can impact click-through
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