CIRA Hones Paid Advertising and Wins Big Congratulations to CIRA for winning 1st place from CENTR for Marketing Campaign Excellence For many years, CIRA – the Canadian Internet Registration Authority—has been relying on various digital lead strategies, but they were noticing lower growth rates across the board. They wanted to reject this downward curve. And …
Get To Know Your Historical Quality Score https://youtu.be/IDKEOHLS-iQ Learn about the recent changes to reporting on Quality Score metrics in Google AdWords and why it’s important to you. 90 second video. Transcript Hi, I’m Brian O’Grady from Search Warrant Online Marketing, your boutique digital marketing firm. If you’ve got questions about paid search advertising, we’ve …
Why Care About Google Ad Extension Locations? https://youtu.be/29t6-oRB3eY Overview In this brief 50 second video, learn about what Google Ad Extension Locations are and why you should care. Transcript (Sean Rucko speaking) So today we’re going to spend some time talking about AdWords ad extensions. Now, you may ask, why are ad extensions important to …
The New Google AdWords UI: It’s Better than Before Google is rolling out a new user interface for AdWords which will help make AdWords easier to use. Google has brought in new visuals and a new navigation to cut down on time spent analyzing. “The reason we’re rebuilding AdWords is because the world has changed …
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Survey Shows: SEO & Paid Search are Tactically Terrific Are SEO & Paid Search Winning the Popularity Contest? Since we started this company back in 2002, we saw the direction the world was taking and the growth that was likely to occur for SEO and Paid Search as important tools for marketers to generate leads. …
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What’s New for Marketers with Google in 2017? In this year’s Google Marketing Next, Google introduces several new products along with some upgrades to products, all of which are designed to help marketers meet the challenges of tomorrow and today. Marketers, according to Google, need to put the customer first when it comes to their …
Why Care About Google Ad Extension Call Outs? https://youtu.be/Q8mpogG1UAQ Overview In this 90 second video, find out what Google Ad Extension Call Outs are and why you should care. Transcript (Sean Rucko speaking) So today we’re going to spend some time talking about AdWords ad extensions. You may ask, why are ad extensions important to …
Why Care About Google Ad Extension Site Links? https://youtu.be/jhG-lnnlzb4 Overview In this brief vídeo, discover what Google Ad Extension Site Links are and why you should care. Transcript (Sean Rucko speaking) Today, we’re going to spend some time talking about AdWords ad extensions. Now, why should you care about AdWords ad extensions? Well, it’s simple. …
What’s the difference between a digital and print ad campaign? https://youtu.be/HG1XDGMJgps Overview Unlike print campaigns, which are set in stone once they launch, digital campaigns are a living and breathing thing allowing them to be modified and optimized soon after publishing. This allows the advertiser to adjust to the market and optimize the campaign in …
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How to Hire a Search Engine Optimizer—It’s Not Black Magic How to Hire a Search Engine Optimizer—It’s Not Black Magic In this How to Hire an SEO video release, Maile Ohye, Developer Program Tech Lead at Google, gives advice on how to hire a reputable SEO (Search Engine Optimizer) and avoid hiring an SEO that …
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