How do I create an effective paid search ad? https://youtu.be/_M-MOvNdiM8 Learn to use good ad copy and call to action: 90 second video Overview To write good ad copy for paid search you need to put yourself in your visitors’ position and make sure you’re answering their search query with clear text in you ad […]
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Why does a good web experience matter? https://youtu.be/w1f5v8NfdxQ What is quality score and why does it matter? Watch this 90 second video blog from Search Warrant Online Marketing to learn how a good web experience can improve your quality score for more Google Adwords conversions. Get more tips from us: Get to Know Your Historical
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A Thank You, from Search Warrant. MoneySense Magazine rates charities four ways for their efficiency with funds, fundraising, reserves, and governance. Chalice Canada earns ‘A’ grades in all four. To thank our clients and partners for their camaraderie in 2016, the Search Warrant team supports their Livelihood program. With tools like plows, bicycles, and sewing machines people
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You’ve Got Text Messages: A New AdWords Extension Google recently released a new mobile AdWords extension offering businesses another method for connecting with potential customers. The messages extension, like all other extensions, is prominently displayed as part of your regular ad increasing the chances of an interaction. The unique feature of this extension allows ad
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Your Google Keyword Is Always On The Auction Block https://youtu.be/X1tGwu_fVTs Google keyword auctions explained: 2 minute video Need a better handle on how keyword “auctions” work? Take two minutes and check out our first video blog and learn how Google weighs your bid with your web experience to decide whether you come out on top.
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Where Have Your Google Ads Gone? https://youtu.be/Yrkf0R-fVjQ Reasons why your Google Ads might not be showing – explained! Worried your Google ads aren’t showing? There could be technical and business-related reasons behind it. Watch our two-minute video blog to learn more… Get more tips from us: How to Create an Effective Paid Search Ad3 Reasons
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Extended Text Ads What do extended text ads mean to you? I have a confession. I love writing search ads. As a recovered copywriter, I’m smitten by the challenge of communicating well in a 25-character headline followed by two 30-character descriptions lines. The satisfaction of writing a good one that’s measurably better than its predecessors
Why does Canada have good digital marketing? Why does Canada have good digital marketers? Data nerds. A nation full of them. They even get excited by their census. Don’t take our word for it. It’s all over the news. After a few years without their much-loved long form census, the country is under new management
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PPC Advertising leads for i-Sight Software For you digital marketing fans, here’s an excerpt from a new PPC advertising success story. If this whet’s your appetite, there’s a link to the complete story below. “We needed expertise to show us how to streamline the beast and make it better,” says Hage. “And after meeting with
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Marketing Measures Creativity and science converge at digital marketing. Unlike the days of Don Draper when advertising strategy was based on intuition and whisky, modern analytics packages give you the ability to measure thousands of campaign metrics and to react accordingly. But thousands of data points aren’t helpful. The sheer volume of data is overwhelming. If you’re spending more time sifting through data than you are understanding it, the benefit is lost. So what do you do?
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