Where Have Your Google Ads Gone?
Reasons why your Google Ads might not be showing – explained!
Worried your Google ads aren’t showing? There could be technical and business-related reasons behind it. Watch our two-minute video blog to learn more…
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Hi, I’m Brian O’Grady from Search Warrant Online Marketing, your boutique digital marketing firm. If you’ve got questions about paid search advertising, we’ve got answers. Here comes our video blog series for people just like you. So, the granddaddy question of them in paid search advertising is why is my ad not appearing?
There’s a lot of really good answers to that. There’s a technical side and there’s a business side. Technically speaking, it could be whether that geography is being targeted right now. It could be whether or not that time of day is being targeted right now. It could be that you’ve just typed in a slight variation on a keyword that’s being targeted and you’re not actually after that particular keyword. The point is, there’s 1,000 technical reasons why your ad might not be appearing on your browser for your computer in your geography at that moment. It does not mean your ad is not appearing, or that your program is not online. That’s the technical side.
But the business side is actually more important to you. If your goal is demand generation, actually closing deals – you’re less concerned, or you should be less concerned with your ad appearing 100 per cent of the time, and more concerned with closing deals every time your ad gets clicked. By way of comparison, if your goal is awareness – you’re doing a branding exercise, they you may legitimately want your ad to appear as often as possible in the most prominent place possible. The downside is, that’s also the best way to ensure you burn through as much money as possible, as fast as possible.
So, if you legitimately do want your ad showing up at the top of the search results 100 per cent of the time, you’d better be prepared to spend a lot of money if it’s a high volume search term.