Post Title Our friends at Klipfolio wanted to take a fresh look at their PPC ad campaign and their SEO program too. We were happy to oblige – after all, they make cool dashboards. Check out the one we made with them below. As a result, everyone in the office knows what’s working and what’s […]
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Google Advertising Changes Coming. Is Your Agency Ready? You might have heard about Google Summit 2016 and the changes Google is planning to role out later in 2016 and into 2017. If there was an over arching theme it was that mobile is the new king, and it has already arrived. We’ve been aware of
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Adwords Right Rail Disappears … What is the Impact? So Google has disappeared Adwords ads from the right rail of search results pages, and also added a 4th ad in the top position for ‘commercial’ (e.g. competitive) searches. Here’s the difference between last week and today (Feb 22, 2016): Why did Google do this?
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Bad Bots Small websites with traffic under 10K visitors are largely visited by robots – some good, some bad. What is certain is that they are not human. And bad bots artificially inflate website traffic resulting in misleading metrics. If your company is using Google Analytics to measure traffic, be sure your growth is not
Adwords Dashboards & Fast Food? This week the dashboard gang at Klipfolio announced their Klipfolio Klipstart for Adwords. We’ve been working with them and got in on the beta to help us produce seriously helpful eye candy for our clients – the kind of eye candy you can actually use and act on instead of,
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Are you ready for Mobile? Google is! If you’ve been thinking about fixing your mobile site, 2015 might be the year. Why, you might ask? Google has been sending out reports from Google Webmaster Tools that you better get mobile friendly. Starting April 21, we will be expanding our use of mobile-friendliness as a
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Your Gift – Thanks For Helping 3 Great Kids By way of thanks for your camaraderie and business in 2014, Search Warrant has sponsored three children in Sri Lanka and The Philippines through World Vision Like the work we do, helping others has measurable results too. Whether it’s cutting water-borne disease by 70%, building classrooms,
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Why Extensions? A Search Warrant Tip With Google unveiling its mandatory conversion of Adwords accounts to Enhanced Campaign mode, the search giant has updated the working of its ad extensions with new levels of flexibility and granularity. One of the ways Google tries to increase its ads’ engagement potential, extensions allow advertisers to embed a
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