Great SEO Titles & Descriptions for Better SERP Slugs Modern SEO: Write for People, not Search Engines The world keeps changing and so does Google’s algorithm. As we outlined in a recent post, SEO Food For Thought: Ranking Factors to Help Your SERP Position, Machine Learning, along with CTR, Time on Site and other factors, …
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SEO Food For Thought: Ranking Factors to Help Your SERP Position Ranking In the New Year: Ranking Factors to Help Your SERP Position Our colleagues at Searchmetrics have released their annual report detailing the key factors that influence Google’s ranking positions. And since we’re at the beginning of the year we thought it best to …
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Has Spam Messed Up Your Web Metrics? Spam has messed up your web metrics You might not be aware but fake or ghost traffic to your site could be inflating your visitor numbers and sending your performance through the floor. Marketing managers that rely on regular web performance reports should not be making decisions based …
Bing’s Basket of Deplorables It’s hard to resist a meme. So let’s commandeer the Basket of Deplorables discussion in the American Presidential campaign for a look at the demographic difference between Google’s user audience and that of Bing. What difference? According to Comscore, the US search market is shared 64% by Google, 21% by Bing …
Post Title Google’s “Converted Clicks” is going away. Who Cares? Your response should be “Meh” because if you’re like our clients the most important metric when paying for advertising is to measure the number leads that are generated, and to that end there should be very little impact. If you’ve been measuring the total number of conversions …
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Post Title Twitter has allowed the use of photos, videos and polls with their tweets for some time. But what you gained with vibrant imagery, you lost with a reduced character count. This month, that changed. Twitter announced that videos, photos and polls will no longer count against the 140 character limit. And that’s …
Post Title Our friends at Klipfolio wanted to take a fresh look at their PPC ad campaign and their SEO program too. We were happy to oblige – after all, they make cool dashboards. Check out the one we made with them below. As a result, everyone in the office knows what’s working and what’s …
Google Advertising Changes Coming. Is Your Agency Ready? You might have heard about Google Summit 2016 and the changes Google is planning to role out later in 2016 and into 2017. If there was an over arching theme it was that mobile is the new king, and it has already arrived. We’ve been aware of …
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Adwords Right Rail Disappears … What is the Impact? So Google has disappeared Adwords ads from the right rail of search results pages, and also added a 4th ad in the top position for ‘commercial’ (e.g. competitive) searches. Here’s the difference between last week and today (Feb 22, 2016): Why did Google do this? …
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Bad Bots Small websites with traffic under 10K visitors are largely visited by robots – some good, some bad. What is certain is that they are not human. And bad bots artificially inflate website traffic resulting in misleading metrics. If your company is using Google Analytics to measure traffic, be sure your growth is not …
