5 Ways to Improve Your Mobile Conversion Rate If you’ve been in marketing as long as I have, you know that sometimes there’s a lot of hype around things that never live up to the expectations (Second Life anyone?). But marketing for mobile phones isn’t just hype. The mobile revolution is here. According to Pew […]
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What’s the Deal With Ad Frequency? 5 to 9 Touches In traditional advertising a person needs to see your ad about five times for it to influence his or her purchasing decisions (either positive or negative). Online advertising, on the other hand, needs much more. A study by the global marketing research firm Nielsen, found
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3 Reasons PPC and SEO Work Better Together They also rely on the same medium and use some of the same tactical elements – keywords and search engines. So it makes sense to combine the two, regardless of whether your current PPC and SEO teams function separately. As the reasons that we outline below will
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Tornado strikes Ottawa and Gatineau You have likely heard that two tornadoes ripped into parts of Ottawa on Friday, causing significant damage and multiple injuries. We’re grateful that our team members who were in Ottawa at the time are safe. Many of Search Warrant’s clients, colleagues and friends are based in Ottawa and we’re hoping
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What’s New for Marketers with Google in 2018? Before we get into what’s new in feature land, let’s talk about the name change. After almost 20 years, Google is making changes to the names of its products as well as integrating them. Google AdWords is now Google Ads. DoubleClick and Google Analytics 360 Suite are
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SEM Ads: Branding vs. Demand Generation Branding: This strategy is about defining your place in the minds of your consumers, and letting them know that you exist. You cannot sell products or services to people if they don’t know that you exist and what you do. Unlike demand-generation, with branding there is no direct connection
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Should you Advertise on Reddit? Reddit has over 50,000 active communities with 280 million unique users, yet many marketers are scared to touch it as it seems whenever something bad happens in the world there’s a reddit subgroup devoted to the issue or cause. There’s a reason that Reddit likes to call itself the front
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I’m paying for it. So why can’t I find my PPC Ads? Did You Plug it In? Check the Basics First Just like in real life, before you call the repairman, you need to make sure you’ve plugged it in, and the same goes for PPC advertising. Check the very basics first, including: Campaign, ad
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Transform Bing Search Ads into Intent Ads Bing Intent Ads are a smarter kind of advertising. With the understanding that Bing has around audience intent based on a person’s previous search history, Bing will integrate search ads (with an image) into relevant page content when that user visits one of Microsoft’s premium publishers. Using Artificial
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Post Title Remember when mobile search first appeared and there was lots of hype that search was going to be revolutionized? It wasn’t though. It turned out that people mainly searched on their mobile the same way they searched on their desktop, by keywords. Mobile did, however, make more use of local search. The same
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