Search Warrant Named a CMA Awards Finalist The Canadian Marketing Association (CMA) recognizes the best in Canadian Marketing annually with the CMA Awards. Search Warrant is proud to have been named a Finalist in three categories. Search Warrant was named a finalist in Innovative Media, Marketing Technology and LinkedIn B2B Marketing. Finalists for the Innovative […]
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Up Your Game: Google Ads Lead Form & Image Extensions Lead Extensions are a great way to increase your click-throughs. We think two types—Lead Form and Image Extensions—are game changers, if you’re using them well. What is a Lead Form Extension? Since 2019, we’ve been leveraging Lead Form Extensions for our clients and we are
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Search Warrant’s Cool Hot-Summer-Ad-Tips Summer is coming to an end, but that doesn’t mean the heat is over for you digital marketing pros. Search Warrant has 5 red hot search tips for your PPC ad marketing campaign to help you outperform. #1) Use Conversation Ads on LinkedIn Conversation ads are a form of native advertising
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Is your content unhelpful? Repent! A new Google algorithm is at hand Authentic web masters and publishers rejoice! Aggregators and rank chasers, beware: there’s a new Google algorithm in town, it’s the Helpful Content Update… What is the Helpful Content Update? As you may intuit from the name, Google just published an update to its
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Global Search Awards Honour Search Warrant’s work with Kinaxis The judges’ decision is in: Search Warrant & Kinaxis are awarded Best Use of Search in the B2B PPC advertising category for small agencies for their collaboration with Kinaxis and successfully engaging elusive supply chain planners. We’re thrilled. We’re chuffed. And we want to tell you
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Google Core Update May, 2022: What Happened? Fear Not, in SEO – Change is NormalSEO fans recognize a core update when they see one and Google publishes one a few times a year. The most recent one in May, 2022 is standard operating procedure and unless you’re among the few unlucky webmasters who saw a big drop,
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2022 Global Search Awards Get a Search Warrant The Global Search Awards has celebrated the best of PPC, SEO and content marketing around the globe for more than 10 years. This year, Search Warrant threw its hat in the ring too and we were very excited to learn we’re finalists in 5 categories! The Global
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Which Google Ad Type is Best for Me? Google has come a long way since the days of offering advertisers text ads on the side of search engine results. Now, Google offers a range of ad types across multiple properties, making it one of the largest digital ad publishers in the world. In the U.S.,
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How to host a winning virtual holiday event in 2020 In November the Search Warrant digital marketing team stepped outside its Search and PPC advertising comfort zone to throw a virtual holiday party for clients. To our surprise, it went better than even our stretch goals anticipated. We’re not event professionals but check out these
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Don’t Keep Mum About Google’s MUM Google does it again! The world of search is abuzz with their latest Search innovation and that’s MUM. 1000x more powerful than Google’s BERT, MUM is Google’s latest language model incarnation that may help make Search Engine Optimizers a thing of the past. What is Google’s MUM? MUM stands
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