Google Uses the Stick Approach for Google Analytics 4
Come July 1, 2023, the bell tolls for Google’s Universal Analytics (UA).
Web Metrics
Say Goodbye to Third-Party Cookies. Why Should We Care?
Say Goodbye to Third-Party Cookies. Why Should We Care? There’s an unwritten agreement in place between advertisers, publishers and consumers of content, whether that content is on TV, magazines or the web. That agreement is that we get to consume content for free (or cheaply) and in exchange, that content creation and publication is paid …
Say Goodbye to Third-Party Cookies. Why Should We Care? Read More »
Apple Stands for Privacy and it’s Making a Big Impact
Apple Stands for Privacy and it’s Making a Big Impact A titanic shift in online marketing dawns as Apple releases more privacy controls in response to consumer concerns about privacy. This will continue to impact marketing as we know it today and we think the changes are positive and shall be overcome. There’s no going …
Apple Stands for Privacy and it’s Making a Big Impact Read More »
Google Embraces Privacy Issues And Won’t Let Go
Google Embraces Privacy Issues And Won’t Let Go First, Google introduced privacy controls for Chrome, then they built the privacy sandbox, and now they announced that they will phase out third-party cookies over the next two years. But how will that impact digital advertising? Google is not the first to do it, in fact, they …
Why is Page Speed so Important?
Why is Page Speed so Important? Page Speed has been a Google search engine ranking factor for desktop search since 2010 and just last year, Google announced that Page Speed will be a ranking factor for mobile search as well. Google deems page speed so important that they provide—free of charge—a place whereby you can …
Spam has messed up your web metrics
Has Spam Messed Up Your Web Metrics? Spam has messed up your web metrics You might not be aware but fake or ghost traffic to your site could be inflating your visitor numbers and sending your performance through the floor. Marketing managers that rely on regular web performance reports should not be making decisions based …
Adwords Dashboards & Fast Food?
Adwords Dashboards & Fast Food? This week the dashboard gang at Klipfolio announced their Klipfolio Klipstart for Adwords. We’ve been working with them and got in on the beta to help us produce seriously helpful eye candy for our clients – the kind of eye candy you can actually use and act on instead of, …