Search Engine Land Releases New SEO Periodic Table This year marks the fourth time that Search Engine Land has released their Periodic Table of SEO Ranking factors. Way back in 2011, Search Engine Land created the Periodic Table of SEO Ranking Factors to clarify SEO to professionals and novices, removing the belief that SEO was …
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Hidden Details Make a Shiny Website Successful When most of us shop for a house, we are drawn to our potential dream home by the layout and the cosmetics; things like trim, moldings, window styles, kitchen and bathroom finishes. But anyone who has built a house knows that those are the last things to think …
Responsive Search Ads, Dynamic Ads and Ad Suggestions Are Google and Bing trying to make digital marketers an endangered species? Recently, Google rolled out Responsive Search Ads, which depend heavily on machine learning and reduce a great deal of work around testing for the advertiser. Arguably, both companies have moved towards more machine-generated ad types …
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What’s Behind the Scenes of Successful Destination Marketing Strategies? In Part 2 of this blog series on Destination Marketing, we focus on strategies for improving Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising (want to know how potential travellers behave? Read Part 1 of this blog series). This is not to say that other tactics …
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What’s So Different About Destination Marketing? Destination Marketing involves promoting and encouraging travel to desired locations. The primary objective is to increase visitors and make your consumers interested in your location before they arrive. In Part 1 of this blog series on Destination Marketing, we delve into what really makes destination marketing so different: human …
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Alphabet Wins Big with CIRA Campaign We’re thrilled to announce that our partner, Alphabet Creative, won the prestigious Platinum SIA Marketing Effectiveness Award for a campaign—Choose Canada—they created and on which we collaborated for our mutual client the CIRA (Canadian Internet Registration Authority). For the last 25 years, the Summit International Awards have been honoring …
Optimize for Local with Google My Business If you haven’t heard of Google My Business (GMB), you need to listen up. It has become the leading business directory, an interstitial page that appears before people get to your website. It won’t replace your website but GMB aims to give most of the pertinent info that …
3 Big Reasons You Should Engage in Brand Bidding Perhaps your budget is slim or your executives require you to justify all spending. Whatever the cause, here are 3 big reasons why you should continue to budget dollars on your own brand keywords. Dominate Your SERP and Block Competitors Your competitors would love to steal …
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Klipfolio Does It Again! In Deloitte’s annual ranking of Canada’s 50 fastest growing companies Klipfolio has placed 42nd again after experiencing 513.6 percent of growth. The Deloitte Fast 50 ranks Canadian tech firms based on the three years of revenue growth, therefore, this year it was based on revenue growth between 2014 to 2017. Back …
5 Ways to Improve Your Mobile Conversion Rate If you’ve been in marketing as long as I have, you know that sometimes there’s a lot of hype around things that never live up to the expectations (Second Life anyone?). But marketing for mobile phones isn’t just hype. The mobile revolution is here. According to Pew …
