Evergreen articles that are core to our business
5 Ways to Improve Your Google Ad Rank The underlying secret to cracking the Google Ads code is to understand what Google wants. And what does Google want? They want ad relevance for what their searchers are searching for. Below, we explain why Ad Rank is important, how Google determines Ad Rank, and how you […]
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10 Tips for LinkedIn B2B Marketing Success As the most trusted social network and the place where 630 million Professionals are seen, LinkedIn is a B2B marketer’s dream. In our first blog in this series, we discussed why LinkedIn is the place to be for B2B marketing. Now, we’d like to share with you our
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Google Transforms Search by Putting People First Although our business is SEO, for many years now we’ve advised clients that if you want search algorithms to like you, you need to focus on people first. If you write for search algorithms rather than people, neither are going to end up liking your content much. With
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