Say Goodbye to Similar Audiences for Google Ads It is true. Google Ads no longer supports Similar Audiences (aka Similar Segments) in 2023. But there’s still hope. Google’s algorithm, plus some other key features will compensate for us… The Power of the Google Ads Similar Audience Capability Released back when digital privacy wasn’t a concept …
Improve SEO and PPC with Google Star Ratings People trust Google Star Ratings. Seen as objective and credible, Google Star Ratings help people understand the likely experience they’ll receive from the product or service. Which is why whether your rating is high or low or whether you have a rating or not can impact click-through …
Responsive Search Ads, Dynamic Ads and Ad Suggestions Are Google and Bing trying to make digital marketers an endangered species? Recently, Google rolled out Responsive Search Ads, which depend heavily on machine learning and reduce a great deal of work around testing for the advertiser. Arguably, both companies have moved towards more machine-generated ad types …
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Should You Consider Bing? https://youtu.be/lHtxhoijudM Move over Google, Bing is in. 90 second video. Transcript Hi, I’m Brian O’Grady from Search Warrant Online Marketing, your boutique digital marketing firm. If you’ve got questions about paid search advertising, we’ve got answers. Here comes our video blog series for people just like you. One of the most …
