Novel Dilemmas Demand Novel Responses How should digital marketers respond to the pandemic? The right answer hinges on your industry and geography but there are only three fundamental responses. Choose poorly, and you open yourself to well-earned evisceration in the court of public opinion led by Reddit zealots. Choose wisely and MBA students will review …
I Actioned SEO & SEM. So, Why Haven’t Conversions Grown? You’ve come to us and you’ve done everything we recommended. Your SEO and SEM programs are now driving significant traffic to your site. More traffic than you’ve ever seen before. And yet, this hasn’t translated into increased conversions and sales. Not to worry. We’ve seen …
I Actioned SEO & SEM. So, Why Haven’t Conversions Grown? Read More »
5 Tips to Improve PDFs for SEO It recently hit the SEO news that Google has started pulling content from PDFs for their featured snippets. Although Google has been indexing PDFs since 2001, most marketers still don’t realize it and therefore, are missing an important opportunity to increase their website rank and deliver PDF content …
