October 2018

What’s the Deal With Ad Frequency?

What’s the Deal With Ad Frequency? 5 to 9 Touches In traditional advertising a person needs to see your ad about five times for it to influence his or her purchasing decisions (either positive or negative). Online advertising, on the other hand, needs much more. A study by the global marketing research firm Nielsen, found […]

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3 Reasons PPC and SEO Work Better Together

All, Organic Search, Paid Search / Brian O'Grady

3 Reasons PPC and SEO Work Better Together They also rely on the same medium and use some of the same tactical elements – keywords and search engines. So it makes sense to combine the two, regardless of whether your current PPC and SEO teams function separately. As the reasons that we outline below will

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October 2018

What’s the Deal With Ad Frequency?

3 Reasons PPC and SEO Work Better Together

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