Marketing Measures

Marketing Measures Creativity and science converge at digital marketing. Unlike the days of Don Draper when advertising strategy was based on intuition and whisky, modern analytics packages give you the ability to measure thousands of campaign metrics and to react accordingly. But thousands of data points aren’t helpful. The sheer volume of data is overwhelming. If you’re spending more time sifting through data than you are understanding it, the benefit is lost. So what do you do? […]

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