Search Warrant Online Marketing provides B2B search marketing services and training to turn random visitors into valued customers.

If 500 people walked into your lobby every day looking for your product or service, would you greet them? Would you provide coffee? Would you try to make a sale? Odds are a lot more than 500 people hit your Web site every day.

Like it or not, your Web site is your store front. And the two highest ROI Web marketing tactics available to you are best-practice search engine optimization (SEO) and pay per click advertising (PPC).

From F500 firms like IBM to start ups like Gridiron Software, Sipera Systems, and Klipfolio, any B2B operation can benefit from good search marketing and optimization. Start by recognizing your two audiences - people and search engines.

The first step to great marketing ROI with SEO and PPC is keywords analysis.