What does Search Warrant Training cover?
Search Warrant can customize your course content to cover the areas of greatest interest to you. However, in general, we offer three different training options.
Search 101: “An Introduction to all Things Search”
A one-day course that introduces your team to the basic concepts behind search optimization and search marketing including:
- The search “silver bullet”
- How the major search engines work
- Where search appears in the marketing funnel
- How to identify the keywords you should care about
- How to measure your search visibility and improve the relevancy of your Web site
- How to measure and prove the value of a search marketing program compared to other marketing activities
- An introduction to portals, content aggregators, vertical search engines, Yahoo Search Marketing, and Google Adwords
- Choosing keywords and incentives
- Writing ad text and landing pages
- Implementing a testing, measurement, and improvement process
- Why search marketing is ultimately a tactic, not a strategy
PPC 102: “Pay to Play”
A half-day course dedicated to best practice pay per click advertising techniques for achieving superior marketing ROI including:
- Good incentives for the PPC channel
- How to group, measure, and report on your program
- Writing effective ad copy
- Creating effective landing pages
- Ideal ad placement
- Search targeting versus content targeting versus site targeting
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Who benefits from Search Warrant Training?
- Web teams, advertisers, and marketing programs teams in the enterprise who need to update their knowledge.
- Marketing communications and advertising agencies whose clients are asking more and more questions about search marketing.
- Individuals or small businesses that recognize the value of search marketing and want to incorporate these techniques into their marketing DNA.
SEO 102: “I Love Organics”
A half-day organic search engine optimization workshop for students who want to focus exclusively on techniques for improving their natural search ranks including:
- Choosing and measuring the right keywords for your program
- Measuring your Web traffic
- How to optimize your existing content with tags, code, and copywriting.
- Creating an interlinked network for your site rather than silos
- Creating highly-relevant satellite pages for specific keywords
- Google site maps
- An introduction to Google Page Rank
- The importance of inbound and outbound links
- Link building with blogs, RSS, and PRWeb
- Avoiding content and domain duplication and search penalties
Get trained now
A search marketing training course can be a fun group activity for your team and pays real professional dividends for years to come. If you’re interested in learning more about search marketing please contact Search Warrant.
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