March 2017

What’s the difference between a digital and print ad campaign?

What’s the difference between a digital and print ad campaign? https://youtu.be/HG1XDGMJgps Overview Unlike print campaigns, which are set in stone once they launch, digital campaigns are a living and breathing thing allowing them to be modified and optimized soon after publishing. This allows the advertiser to adjust to the market and optimize the campaign in …

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How to Hire a Search Engine Optimizer—It’s Not Black Magic

How to Hire a Search Engine Optimizer—It’s Not Black Magic How to Hire a Search Engine Optimizer—It’s Not Black Magic In this How to Hire an SEO video release, Maile Ohye, Developer Program Tech Lead at Google, gives advice on how to hire a reputable SEO (Search Engine Optimizer) and avoid hiring an SEO that …

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