September 2016

Click Conversions Are Now Conversions – What’s the Impact?

Post Title Google’s “Converted Clicks” is going away. Who Cares? Your response should be “Meh” because if you’re like our clients the most important metric when paying for advertising is to measure the number leads that are generated, and to that end there should be very little impact.  If you’ve been measuring the total number of conversions …

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